SEO Daily 9: Webmaster News & Resources Daily

ProSubmitter - $1000 SEO Script

2009-05-18T07:21:00.001-07:00

How it works :
- Our software (DPGP? or CloakerPro?) creates thousands of keyword-oriented web pages with unique contents.These pages are search-engine-spider friendly! The spiders crawl and index the pages, and finally show them in the search results.

- Once a visitor clicks your page URL, he will be re-directed to the specified URL you set.

- You can send the visitors to anywhere you want! You may change the destination URL in just one minute at any time in the Future.

-You can send all your visitors to your websites and boost your sales, or you can redirect them to your favorite affiliate programs to generate big commission checks. You can do anything with your imagination.
Our stuff is a PHP scripts which creates that highly effective doorway pages directly on your server and then submitt them to the thousands resources. All you do is fill out a short form, click on a button - and Voila!

"Doorway Pages" - what is it?
Doorway Pages are web pages that created for the sole purpose of ranking highly in the search results for one or two searchterms.
Doorway pages, also called ( gateway pages or bridge pages or jump pages or hook pages or smart pages or cloaked pages ), are no more than any page of a site which has keywords that may be found in a search. By entering your site from a search engine at such a page, visitors experience the page as a 'doorway' to your web site.

Our software designed to drive massive traffic to any web site. It is "intelligent" and creates Doorway Pages which appear to have been hand made and contain genuine content. Its unlike other Doorway Page creators which simply dump all your keywords in one place or create similar pages and risk being recognized as spam by search engines. You can link the doorway pages to one or more of your websites or to multiple pages within the same website.
No doorway page created by our software will be treated from the search engines robots as spam.Guaranteed! All pages will be listed.
Unlikely most other competitors, our stuff will create guaranteed functional doorways as all pages have 100% unique content.
Every Doorway page created is optimized and specially tuned for a particular keyword or key phrase. Each Doorway Page created by our scripts has a navigation linking it to the other Doorway Pages. This means that search engine spiders can index all the doorway pages easily from any one of the page.
All pages will be created within their own unique names.(/your-keyword-phrase.html)

Do you need massive amounts of Search Engine traffic or thousands quality backlinks to your website(s)?
Not a problem!

Our software is a great way to bring targeted traffic to your site and increase your page rank.
It uses SEO Optimized templates to render the html hence it can be made to fit any page layout and design. You may create your own templates to use with the DPGP? ("DoorwayPageGeneratorPro") or CloakerPro?.

Also You can use our software to create "mini nets".
Our software is a scripts that "has" to be used in external servers as it is designed to create unlimited pages that link to each other and to your main site (with links in the pages or Stealth Redirection). If you use it to create mini nets (known SEO technique), it will create unlimited incoming links to your domain to boost popularity and traffic.
A mini net's site is a domain name that you buy and then with our stuff you create many doorways that link back to your main domain. So when you create lets say for start 10 domain names, then you have 10 domains and tens thousands of doorway pages link back to your site. Our Doorway scripts will send you all the visitors of these domains to your main site and As might be expected your main's domain Page Rank will hit the sky.
"DPGP?" and "CloakerPro?" - is powerful software that outsmarts search engine spiders into thinking that your site has thousands of optimized pages. "CloakerPro?" automatically generates thousands of pages JUST for the spiders. These pages are dynamically built from keyword lists you manage via an easy-to-use Web console.When the search engines visit your site, they will get different content on each visit. This helps boost your search engine ranking.

Use our software to get more listings in search engines!Generate infinite pages JUST for the search engines!
The result?
More listings in the search engines! Which means more traffic. And, if you've been in the Web marketing "biz" for a while, you know that search engine traffic is one of the highest quality traffic around.

With DPGP? or CloakerPro? ,you can get more listings,more quickly, and with much better rankings for targeted keywords.
Our software very easy to install,totally configurable,and run to play with.You can use it for all your sites.
Our software "outwits" the search engines to increase YOUR listings, and increase YOUR traffic!
You can put this scripts to multiple use such as Creating keyword rich pages for attracting search engine visitors for adsense revenue, Creating high keyword density doorway pages, Enhancing the regular contents of your site.
It's Completely configurable. It Uses templates and css to generate html content. You can make it look and feel like your existing site.

Our software packages used by thousands of top-ranked Webmasters to increase their search engine listings!

You may be saying to your self: " What makes this Software so unique while there are other SEO software in the market ?"
The most common keyword based automatic page generation issue is "Duplicates and near-duplicates" detecting algo's (01/2001). After Google's Big Daddy infrasctructure update (03/2006) most of the usual seo tricks such as simple doorway pages have suddenly become ineffective and potentially damaging for any kind of website. It's a matter of fact: old, traditional doorway generators are actually pretty useless!
And that's why we have created DPGP? and CloakerPro?.
At that moment DPGP's and CloakerPro's cores is actually the most brilliant and smartest text generators around.
New "Quadruple Markov's chains" algorithm content for totally unique, legible, optimized text.
DPGP? and CloakerPro? will produce as many optimized, natural language, template based webpages as the total number of keywords you are using (i.e. 100 kwd = 100 pages).
Artificially intelligent natural language and seo oriented pages are created in seconds right on your server(s).

Sky-rocket your search engine ranking and get #1 position for all your selected keywords!

Our software can be run on most basic servers,even on cheap virtual servers.
There's no limit to the number of doorway pages you can create! The limit is your server's hard disk The real files on your server won't be more than 3-4kb big each (if you use the default template).
No special knowledge required. Very easy installation and use.
After you buy the script we will help you "Step-By-Step" in installation or in using if you need.
And if you're dead serious about increasing your sales and profits AND your time off, you cannot afford not to have our SEO software, simply because you do NOT have to go through the steep learning curve of learning Search Engine Optimization.
All you have to do is follow to our easy instructions, "do this, then do that" and our software do all the SEO work for you!

Don't let your competitors get their hands on this powerful programs before you! If you need more traffic try this out.
There is no risk.

Demo:
http://www.professional-submitter.com

Download:
http://rapidshare.com/files/38855163/ProSubmitter.zip

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Automated Blog Income

2009-05-18T07:20:00.001-07:00

Automate Your Income"
Setting up blogs can be such a PAIN

NO BULL -THIS IS TOO EASY!

YOU CAN HAVE FULLY AUTOMATED MONEY GENERATING
SITES THAT WORK FOR YOU 24 / 7 !

WE WILL SHOW YOU EVERYTHING TO GET YOU UP & RUNNING IN MINUTES,

WITHOUT SPENDING 1 PENNY ON SOFTWARE!

More Information:
http://www.malkeenan.com/autoblogincome

Download:
http://rapidshare.com/files/50355499/Automated_Blog_Income_V2.zip

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18 SEO Script

2009-05-18T07:19:00.002-07:00

18 SEO SCRIPT COLLECTION

Includes:

Advanced PageRank
CGI Sitemap Generator
Check Backlinks in Google, MSN & Yahoo
Check Google PageRank
Check PR, BL, Alexa Rank #2
Check PR, BL, Alexa Rank #1
Check PR, BL, Alexa Rank, MSN Results, Yahoo Results
Hub Finder
Keyword Generator
Keyword Research Tool
Link Checking
Link Harvester
Link Popularity
Link Submit
Link Suggest
Sitemap Generator
The Google Suggest Scrape
XML Sitemap Generator

Download:
http://rapidshare.com/files/96198712/18.seo.collection.rar

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Unlimited Sitemap Generator 2.9

2009-05-18T07:19:00.001-07:00

Here is the brief summary of its features:

1. It generates any kind of sitemap you require: XML, Text, HTML site maps.
2. It is developed in PHP languages and works with most web-server's configurations
3. Fast and easy installation onto the same host that should be crawled

4. Flexible configuration that allows you to set any sitemap parameters and crawler settings
5. Support of LARGE websites, dividing the sitemap on the parts per 50,000 URLs each and Sitemap Index file according to the Google sitemap protocol.
6. "robots.txt" exclusion protocol is supported
7. GZip compression supported (optional)
8. User-friendly progress indication for sitemap generation in manual mode
9. Allows to setup the cron job to create sitemaps without a user interaction
10. Informs (ping) Google automatically when sitemap generation is complete
11. Website structure analysis feature represents the tree-like layout of your pages distribution within folders
12. The script collects all generated sitemaps details and provides the log changes in it, including the number (and the lists) of added and removed pages.
13. The broken links are detected by the application and reported on the special page, providing also the URLs pages that refer to these bad links

Demo:
http://www.xml-sitemaps.com

Download:
http://www.mediafire.com/?n3glyevg4f3

Unlimited Sitemap Generator 2.9 | Size 0.47 Mb

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Website Submitter 2.5

2009-05-18T07:18:00.000-07:00

Website Submitter | Size Mb

Website Submitter is the easiest semi-automated Web promotion tool. With our software you will never need to search for places to advertise again. Easily submit multiple websites to 4500 directories.
Demo

As Web surfers rely more and more on search engines like Google and MSN, it has become more important than ever to make sure your site can be found in those search engines for relevant keyword phrases. To do that, you have to get your site indexed. But how can you make sure that you are listed? How can you make sure that one of your sites hasn’t been ignored?

The majority of website traffic comes from search engines. Some research shows that as much as 75% of traffic comes from them, and it is increasing at a very rapid rate. If your site is not ranked as a top site in the search engines it is obvious that you are going to lose traffic.

It can be a difficult and time-consuming process to rank higher in the search engines for your targeted keyword phrases. Unless you are an expert in the field of Search Engine Optimization, you may very well fail at competing with older, better-established, and better-optimized competitors.

Most of search engines rank your website based on keyword searches, contents of the page, the number of incoming and reciprocal links which your website has gotten from other relevant sites, and so on. Are you really prepared to learn about all of these optimization processes on your own?

Website Submitter helps with all aspects of search engine and directory submission, such as:

◊ Increasing search engine traffic to your site(s)
◊ Unlimited submissions for your site(s)
◊ Keeping a current list of search engines and directories available to you
◊ Increasing backlinks through directory submissions
◊ Saving you time and effort
◊ Increasing backlinks through directory submissions in regional directories: 360 French directories, 200 Spanish directories, 160 German directories and 470 Romanian directories

More people are using search engines than ever before. This makes them the primary portal for many of your visitors. If you aren't listed in these engines, Web users won't even know you exist. You can list your sites with all of the major directories and search engines easily with Website Submitter.

Search engine submission can be confusing, especially when you have a lot of sites to manage. Make sure that they are all listed by using Website Submitter. It makes listing all of your sites with search engines quick and easy.

The Web is a volatile landscape. As such, new search engines are appearing every day. Keeping track of the latest additions can be a monumental task to handle independently. With Website Submitter, you won't have to worry. Our software will always have the latest lists of search engines and directories.

One of the most important tools for increasing your ranking in search engines is backlinks. Website Submitter helps you gain these important links by automatically submitting you to Web directories as well as search engines. Each directory you are listed in provides you with a backlink.

To submit your own sites to every search engine and directory provided by Website Submitter would take you weeks of work. Now you can submit all of your sites in a matter of hours. Take your time back by automating the submission process, so you can increase your productivity in running your business and websites.

Download

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Adsenselover

2009-05-18T07:17:00.002-07:00

adsenselover.com | Size 100 Mb

"Discover Now The New Revolutionary Trustworthy Easy To Follow System To Make Money Online, Instantly & Effortlessly With Google Adsense Program, That Only 6% People Knows How. It Sends Automatically Day & Night Cash In Your Bank Account..... Even While You Sleep!!!"
Demo

Quit Your 9 to 5 Job & Enter in the world of Tons of Adsense Money, Adsense Cash, Your Dream Money, Start your own Home Based Business Instantly & Effortlessly. Why Your Tradition Business, Where You have to Wait for Customer 9 to 8. "Start Your Easy Home Based Business with Adsense To Make More Than $34,000 Every Single Month Automatically.".Why destroy your $$$ thousands of money in your traditional Business or Online Work at Home Scams. It is 100% Day & Night Money producing systems for you with "100% Money Back Guarantee"
Download

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Official Free Tool Google Sitemap Generator Beta Launched

2009-05-18T07:17:00.001-07:00

Google Seek Engine is like adored rock for any webmaster in the world, the bulk of cartage a website or blog can accept from google seek engine is a lot of of the time added again any added cartage source. In adjustment to advice Google Seek Engine to clamber your website acutely you charge to abide sitemap thru your google webmaster account.

Google has now launched its official ‘Google Sitemap Architect (Beta)’ tool. You can install this chargeless appliance on your server and it will actualize sitemap for your blog or website. It promises to be altered and bigger from currently accessible 3rd affair sitemap architect tools. It helps:

* Find new & adapted URLs based on webserver’s traffic.
* Generate XML Sitemaps as per sitemaps.org standard.
* Generate Mobile Sitemaps for mobile-friendly websites.
* Ping to Google Blog Search for new or adapted URLs.

Google Webmaster Blog explains, “… while most Sitemap generators either crawl websites or list the files on a server, we have created a different kind of Sitemap generator that uses several ways to find URLs on your website and then allows you to automatically create and maintain different kinds of Sitemap files.” Google Sitemap Generator Beta for better and more effective sitemap for your website.

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Semi-Auto Directory Bookmark Article Submission

2009-05-18T07:16:00.000-07:00

Submit your URL to (UPDATED) 847 + directories with our onsite semi-automatic submitter

Directory submission has never been this easy !
Choose your category and submit...thats it
The quality equals to manual submissions
405+ directories are supported

Submit your URL to 66 Social bookmarking communities with just one click

The easiest way to submit to bookmarking sites
Choose your category and submit
Don't need to register
66 bookmarking sites are supported

Submit your Article to 64+ article directories

Write your article, Add your links and submit
The easiest way ever
No need to buy expensive software
no need to register to directories
64+ article directories are supported

Exchange bookmarks with other members

Exchange digg and stumbleupon bookmarks
Earn 1 point with every bookmark
Use your points for your own links
Totally automated system

VIRUS FREE Website Directory Submission.
Links Are Manually Added By Myself So I
Know They Are Safe.

All FRESH new urls were added this week.

Demo

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101 Quick Tips To Increase Your AdSense Income w/n 30 Days!

2009-05-18T07:15:00.000-07:00

Download

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Get to the Top on Google

2009-05-18T07:14:00.002-07:00

Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings and Stay There.

Download

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ProxyClicker.com

2009-05-18T07:14:00.001-07:00

Do you need a fake traffic script that delivers unlimited unique traffic to your website?

Welcome to proxyclicker.com! We have the best traffic script currently available, that can deliver unlimited fake traffic to your website. This software can send 1000's of unique visitors to your site every day, and it is impossible to tell the real visitors from the fake visitors.

With our software, you can leave it running automatically, and you will have as many as 8000 unique visitors in one day. It is the foolproof solution to getting as much fake traffic as you want.

The source code to the automated fake hits script is also available. Click here for more information.

Demo | Download

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Promote Your Site With RSS

2009-05-18T07:12:00.000-07:00

Once you have an RSS feed on your site, you'll want to let people know about it. There are a few things you can do to advertise and promote your RSS feed, and the more of them that you do, the more that your feed will be noticed and aggregated.

It is fairly common sense, the more subscribers you get to your RSS feeds the more visitors you will have to your website. A high subscriber pool can increase visitor retention, monetization and activity on your site as well.

Heres a list of RSS Feed Sites to promote your site:

Feedest
Plazoo
DaytimeNews
2RSS
Blogoculars
MySpace RSS
FeedsFarm
RSS Feeds Submission
RSSaround
Plazoo
Yahoo RSS
Ice Rocket
FeedBomb
MoreNews.be
Feed Shark
FeedBoy
Newgie
Feedcycle
BlogDigger
Findory
WeBlogAlot

More Directories:yeepage.com - dotsauce.com

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SiteProNews

2009-05-17T18:33:00.001-07:00

SiteProNews

Multiply Your Marketing Like a Virus

Posted: 17 May 2009 08:14 AM PDT

In today’s Internet, conversations are cropping up all over the place. People are talking. They are talking about products. They are talking about businesses. And they are certainly talking about their experiences.

When you look at how blogs, forums and social networking sites have exploded in the last few years, you can see how powerful word-of-mouth is. But the question is, is it all really important? Can it really help your business?

Yes.

And I’m not talking about traffic. And you don’t need to be controversial, either. I’m talking creating systems to leverage, manage and profit from the “buzz.”

Word-of-mouth is one of the most powerful lead and business generation processes there is. Online, some people call it “word-of-mouse.” But we know it more as viral marketing.

Viral marketing is the process of implementing means or tools through which the knowledge of your existence self-propagates. Like a virus, your visibility spreads throughout a network of people who refer you to each other.

Notwithstanding the power of backlinking, traffic and SEO, viral marketing is key for a number of reasons. Success in the offline world is “location, location, location.” The Internet is no different. Your success depends highly on the number of locations you appear online - places on which your site, link, company or product name exist.

In essence, to expand your reach, you need to be in as many places as possible, talked about by as many people as possible and be in front of as many eyeballs as possible.

With viral marketing, there are three ways of doing it:

Create content
Create applications
Create systems

The first is self-explanatory.

Your content may be controversial or buzzworthy.
It may create raging fans - or enraged enemies.

The second is simple: you create an application — whether it’s a video, audio, file, software, document, etc - that people can pass around, and thus proliferates the knowledge of your existence on the web through other people’s efforts.

I might write about these two at a later time. But for now, the one on which I want to focus is the third: creating a system.

Before I give you some examples, let me explain why word-of-mouth works wonders. Those who get to know you or to know about you through a third party grant you a higher level of confidence, credibility and loyalty. According to Dr. Robert Cialdini in his amazing book, “Influence: The Psychology of Persuasion,” this is social proof in action.

Remember a dictum a mentor of mine once told me, which is: “Implication is far more powerful than specification.” In other words, if you tell people you’re the best, that you’re the leader in your field, or that your product is the best solution to their needs, your self-serving promotional bias makes it all suspect.

However, if someone other than you - whether it’s on a blog, in an email, on a social networking site or in person - says to another that you are indeed the best or that you do have the best solution to their problems, how much more believable will that person’s statement be? How much more credible and trustworthy?

The answer is “definitely more.”

Accordingly, word-of-mouth is not only important because it creates an awareness of your business (let alone traffic), but also it is important to the degree to which third party marketing indirectly communicates greater credibility, superiority and value of the products or services you offer.

In his book “The 22 Immutable Laws of Branding,” Al Ries stresses the importance of leadership and how that leadership is communicated.

According to Ries, people never buy the best - they only think they do. They usually buy the leader (or what they perceive as being the best). And that perception is often molded by what they are told and by what others do, not by what is fact or by what is being advertised.

Coke, for example, outsells Pepsi. But according to Ries, taste tests reveal that Pepsi is the better tasting brand. So, why does Coke still beat Pepsi in sales? It is not because it is the leader in the marketplace or promoted itself as such but because it is known as the leader. And the reason it is known as the leader is because Coke was the first cola “in the mind” of the marketplace.

It is the one most talked about, even to this day. When a person is introduced to cola for the first time, they are often told to try Coke. Restaurant patrons still ask for “coke,” even when Pepsi is the only cola served. Why is that? While other colas are bombarding them with marketing messages, people have heard of Coke first, and most likely from other people.

Consequently, if people hear about you from other people, and not some advertisement or pitch, this social proof will create not only a certain buzzworthiness about you but also an almost instant trustworthiness.

How do you do that? The most significant method is to be the first. If your business or website is unique, focuses on a niche or is the first in some category, the knowledge of your existence will spread quite naturally, almost like wildfire. It becomes viral in and of itself, in other words.

Now, I’m not saying you need to be new. I’m only saying you need to be unique. Or better yet, you need to be the first. Whether it’s catering an existing product to a new niche, or adding a new twist to an existing product, you become the first.

I said it before: don’t be the best, be the first. But more important, as Ries pointed out, “Don’t be the first in the marketplace, be the first in the MIND of the marketplace.”

That said, there are ways to use systems that will leverage the spreading of that message, on the other hand, which helps to multiply your marketing punch. Such systems both simulate and stimulate word-of-mouth advertising.

Networking systems, for example, include strategic marketing alliances, joint ventures, and affiliate programs. And unlike the more traditional traffic generators such as ads and search engines, these specific tools are much more effective since they are used by third parties and not by the original advertiser.

In these cases, people don’t find you. They are told where you are because someone told them about you - especially if that “someone” is a person whose opinion they value.

If you received a call, letter or email from someone you know (and especially trust) referring you to a particular company, how much more credible will that referral be when compared to a blatant advertisement coming from the company itself?

You got it. A lot more.

When we think of viruses, we remember when “Melissa” and “I Love You” hit the scene in the late 90s and early 2000s. No, they weren’t some kind of adult-oriented websites, but computer viruses (or is that virii?).

But here’s why they were so effective: the devious (or perhaps even brilliant) way these viruses worked was that, after opening the email attachment, it sent more virus-infected emails to the first fifty people in your address book without your knowledge.

While we are bombarded with spam and phishing attempts, and anti-virus warnings telling us to never open an attachment from an unknown person, how can we resist doing so when the email apparently comes from someone we actually do know (since the virus uses address books to multiply itself and even personalizes the email with that person’s name)?

We can certainly learn the way viruses work - and, in the same way, apply that process to online marketing.

How? Remember that good ol’ fashion process called “networking”? According to Jill Griffin’s wonderful book “Customer Loyalty: How to Earn it, How to Keep it,” we are more open, trusting and loyal when doing business with or being marketed by people we know - and we certainly refer them to others more often as well.

Networking grants you the ability to reach corners untapped - areas that would have been unreachable otherwise. I personally don’t advocate traditional networking (the simple, “I’m open for business” kind) because, in my experience, it hasn’t brought me anything substantial in return. While it can be a fantastic marketing tool, the way in which networking is conducted is often the reason why it does not produce any favorable results.

When you’re only networking, more often than not people will want something in return - otherwise, they will lose interest or stop sending referrals if you don’t take the time to recognize their efforts. A way to consistently reward others is to turn your networking efforts into systems - in other words, to develop strategic marketing alliances.

There are many ways to accomplish this. But the most effective forms of networking are those that are systematized.

A traditional network is one in which qualified leads that you can both share, or information about each other that is promoted to each other’s market, clientele or subscribers. This way, you can effectively cross-promote or share markets with each other. As long as your alliance logically shares a same target market but without directly competing with you, it could be potentially rewarding.

On the Internet, this technique is one in which a systematized method of cross-promotion between you and your alliance through a unique, joint marketing effort is created. It is also often referred to as a “joint venture.”

For example, this includes the coupling of complementary products or services in a single offer that’s exclusively marketed to each other’s market. While different, these offers are combined and marketed under the banner of a single promotion.

Whose product or offer can you bundle with yours to create an entirely new and distinct package?

In its simplest form, if your alliance sells a product to a market that matches yours, they can add to their offer additional products, services or bonuses from you, which may include an exclusive special offer for one of your products as an upsell.

But the best method I’ve found is when you create an entirely distinct product with those from two or more strategic alliances, amalgamating existing products from all companies into a single offer that’s sold simultaneously from your partners’ sites.

For example, you sell cookware online. You can easily team up with a publisher specializing in cookbooks and throw a book in the mix. While you raise the price and split the profits with the publisher, you instantly raise the perceived value of the cookware through a co-branded approach or a combined package of non-competing products or services.

Best of all, each of you market the “new” product separately while sharing in each other’s traffic, market, lead-base and referral-sources (i.e., your own respective networks, including affiliates, “fans” and even suppliers) - thus doubling the reach with the same marketing effort.

If they have their own distinct affiliate program, network of affiliates and fan base, including their own blogs for instance, they can leverage the knowledge of your existence quite rapidly. And vice versa.

Ultimately, by leveraging the efforts of others you not only propagate the knowledge of your existence on the web, but also you create trust and credibility. And if you cater to a new market, or offer a new product by taking an existing product and giving it a new twist, you also give yourself an extra dose of buzzworthiness, too.

Michel Fortin is a direct response copywriter, marketing strategy consultant, and instrumental in some of the most lucrative online businesses and wildly successful marketing campaigns to ever hit the web. For more articles like this one, please visit his blog at http://www.michelfortin.com/ and subscribe to his RSS feed.

Post from: SiteProNews: Webmaster News & Resources

Multiply Your Marketing Like a Virus

Submitedge - Search Engine Optimization Blog

2009-05-17T17:19:00.001-07:00

Submitedge - Search Engine Optimization Blog

Finding the Best Keywords for SEO

Posted: 17 May 2009 11:43 AM PDT

We all gather hundreds of keywords and keyword phrases in an effort to get the most results possible for our SEO dollar. We are terrified of letting any traffic slip away because we miss out on any keywords. However, if you try to optimize your website for too many keywords, the overall effect SEO power is decreased. Ultimately, the results suffer instead of improve!

You should narrow down your keywords to the most crucial ones to ensure better results. You can always add more later, once you have your main traffic flowing. How do you narrow down your keywords list? All of them look important, so how do you know which keyword phrases people are more likely to use? Do you concentrate on local and geographic search? Do you target a particular gender or age demographic?

First, analyze your approach to keyword analysis. Do you use a keyword generation tool that spits out hundreds of keyword options, or do you brainstorm with your team to come up with keywords, or do you surf the net imagining you are a customer yourself? You are more likely to get better results if you use keyword generation tools sparingly, more as a starting point for brainstorming than an end all of searches. The tools try to create a keyword phrase list based on the preset formula that is fed into the program, and can turn out various keywords in nonsensical phrases.

Best practices dictate choosing one or two main keyword phrases per page, plus up to three more secondary phrases that are associated with the main keywords. More than that will start giving you trouble as the effect for each keyword decreases. When you are short listing keywords, first come up with a broader list by becoming the user yourself. Next, add to the list the keywords which you think the users should be actually using to search your services. Don't use too many technical terms - substitute laymen's terms when possible.

If your website is already up and running, have a tool installed so you can see what phrases users are typing that land them at your site. You need to focus on those keywords as they are likely being searched by other users too. This is a good place to start work if you are revamping existing sites.

After coming up with the initial list, add modifiers or qualifiers that will make your keyword phrase more targeted. Many modifiers are adjectives such as cheap, affordable easy; other will be geographic qualifiers such as city, state or region. Geographic qualifiers are much more powerful than adjective qualifiers, especially for local search.

Using the right keywords is crucial to your site's success.

Submitedge - Search Engine Optimization Blog

2009-05-16T18:52:00.001-07:00

Submitedge - Search Engine Optimization Blog

Finding New Keyword Phrases

Posted: 16 May 2009 10:17 AM PDT

When you are looking at your backlinks that people have given you voluntarily, you can always get new ideas. Simply trace links to see where they come from and why they linked to you in the first place - look at the anchor text they used and perhaps you will learn a thing or two!

Start by using one of those cool little programs that lets you see who has been linking to you. They are readily available all over the net, and simple to install; or if you use Google Webmaster you will have easy access to them from that site as well, and a lot of other things.

If you find a relevant site linking to you, see what their keywords are and how they relate. Combine them with your own set of keywords to come up with new combinations to work into your site. Google's Tool is is a great thing to use because it actually tells you what the most commonly used words are being used in the anchor text of these inbound links. You might find that you can target whole new demographics by looking at your related sites customer base and trying to target them directly.

Keeping an eye on your inbound links is a good idea all the time. You want to see who is linking to you in case you end up with some links that would be better no-followed - this does happen, and you don't want them giving you a bad reputation. A backlink from someone who is in cahoots with a link farm is never a good plan - reputation by association kicks in even if it is the sixth degree of separation, it will always come back to bite you on the butt.

Checking out backlinks also lets you see if any reciprocal agreements are being honored. Unfortunately, some people are unscrupulous enough to trade link postings and then renege. They think they can keep your link to them, but delete or no-follow their link to you. Remember that how someone links to you is almost as important as the fact that they link to you at all!

Don't be thrown off course, but do try to widen your possible customer base by examining your links and seeing if some relevant connections have eluded you. Happy Linking!

SEO VS Readable Copy - There Shouldn’t be a VS!

Posted: 16 May 2009 09:52 AM PDT

It shouldn't be a dilemma. Writing for your visitors, supplying them with easy to read copy that convinces them support you or buy your product is just as important as generating keyword rich text to help you climb in the search engine rankings. What you have to learn is how to combine good, accessible copy with keyword optimization geared towards reaching high search engine rankings.

Readability and ability to engage and convince the consumer added to search engine optimization equals complete online success, so obviously you should do apply both concepts to your copy; not so hard a thing to do when you realize that true SEO and letting a person having what they need aren't exactly mutually exclusive. This is because search engines need text that tells them what the post, page or article is about, with words that will be searched by regular readers. These are the words the readers use for queris, and are words they know and understand.

The web readers of today are very impatient and will leave your site within a few seconds if they don't immediately grasp what it is about. The headline, the title and the first couple of paragraphs must be completely focused on the main message: "We have what you need!"

Interwoven in that message is the one to the search engines: Here, this is what this page is about, and these are the keyword phrases your human users are likely to search for.

The top things to remember when writing web content are these:

Avoid clichés and worn out ways to hook attention.
Use bulleted lists to add white space and help people's eyes focus.
Don't stuff too much copy on a page, or too many keywords in your content.
State benefits first and foremost. Then let the customer know what else they get if they buy now - the sense of urgency is what you want to instill.
Use headings and sub headings to break up the page - again, white space!
Make your site laid out for easy navigation and then test how people are using your site to see if you can make it even better.
Use online tools for keyword research, as well as brainstorming.
Make sure you have good "About Us" and FAQ pages - these can become highly searched in their own right.
Be fairly informal for general topics, and more professional only when you are addressing a professional group. Remember who your target demographic is and what you can do to interest and attract them.

If you follow these rules, you should have readable, SEO friendly copy!

SEO Step By Step Guide– 100. Does domain extensions have any special role to play?

Posted: 16 May 2009 05:21 AM PDT

This is one of the crucial questions among the SEO professionals and the responses are more speculative than definitive. This is one of the areas that is not been subjected to enough research. For those who are wondering what we are referring here, all of us would have come across various types of domain names such as .com, .net, .edu, .org, .gov etc as the second part of website's domain name. Many of us wonder whether these domain name extensions have any special significance to our website's SEO or ranking.

We can come across a number of varied opinions among the SEO experts. Some of them say that it is just an SEO myth and they do not matter to the search engines. Whereas others say that certain domain extensions have special significance for our website's ranking. For example extensions such as .edu, .org, .gov etc. are considered to be more authoritative and they seem to get better ranking. However there are others who argue that they are considered as authority sites not because they are of certain TLD extensions but they have more references online making them have stronger online presence and better back link counts.

Certain SEO experts feel that domain names that are specific to countries such as .co.uk, .com.au, .in, etc., may be of special significance to websites that are country specific. If your website sells products or services that are country specific then it is better to go for domain names that are specific to our country. Today we have a longer list of options than before. Though there may be varied views against the TLDs, we will not lose anything by choosing an appropriate domain name. In case search engine's should make a difference or implement something along those lines we will stand to gain. You must also remember that you cannot purchase all domain types as an individual or as a business owner. For example individuals cannot purchase .gov extensions. Therefore, you must first choose your domain TLD before you start working on your website's content and design.

However, most commercial sites seem to prefer .com for their domain TLD. Also, when people make random searches for a business, they first search with .com extension and only when they don't find the site in .com extension they will try to look for other extensions. Since .com was one of the first TLDs that we have known, it is more easily remembered and preferred over other domain extensions though they may not have any special significance on our ranking. Some of the extensions have been noted for their spammy behavior for example .info domain names are notorious for the spam mails that they generate. Incidentally, the cost of .info domains is much cheaper to register so this might have prompted the spammers to go for .info domains.

Submitedge - Search Engine Optimization Blog

2009-05-15T18:53:00.001-07:00

Submitedge - Search Engine Optimization Blog

SEO Step By Step Guide– 99. Questions on Pagerank-6

Posted: 15 May 2009 09:00 AM PDT

There are two more common questions regarding pagerank, which we shall discuss in this post.

8. Can we buy good pagerank?
Google pagerank is so very desirable, people are ready to pay any amount of money to get good Pagerank. Unfortunately, we cannot buy pagerank. If only we should be able to buy pagerank, we can save ourselves from at least 50% of our efforts on our website promotion. On the other hand if we can buy pagerank, it would defeat the entire purpose of assigning pagerank and it will be totally against the pagerank technology. Though we cannot buy pagerank directly from Google, we can buy number of other things that will get us good pagerank. One of the things that we can buy is good link building services. Don't buy links because when you buy links from sites, it will turn out to be more harmful than being helpful. It can even get your website banned. On the other hand by making use of good link building services, you can make your website more important in the eyes of Google and encourage Google algorithm to assign better pagerank for your website. We have seen various link building strategies in the past posts in great detail. You can make use of any or all of the link building approaches to boost your websites links. Back links are one of the most important factors for getting good pagerank.

When you are building links for your website, make sure that they are from relevant domains. Also pay attention to building deep links. Deep links will help your website's rank well balanced and all the pages of your website will get good search engine placement.

9. Is Google pagerank and Google search engine ranking the same?
This is one of the big confusions that people have. People tend to confuse a lot between pagerank and Google search engine ranking. If you too have been having confusions, in this regard, it is time to have them clarified right away. Pagerank is the value assigned by Google to indicate the importance of your website based on its algorithm. You will be able to see your website's pagerank using Google toolbar. On the other hand, Google search engine ranking refers to your website's position in the search engine results page. To attract good traffic to your website you should be on top of the results. Lesser the number of your position the better on the other hand with regard to pagerank the value of the pagerank should be higher. Therefore, pagerank and search engine ranking are two different things. However, good pagerank will help your website get good ranking in the search results page. This is one of the reasons why people spend sleepless nights to have their website's Google pagerank improved.

SiteProNews

2009-05-15T17:19:00.001-07:00

SiteProNews

SEO for Local Businesses

Posted: 15 May 2009 08:57 AM PDT

Want your local business to thrive online? There is an abundance of information about how to target local search terms and become an online leader in your local area and niche but it’s easy to experience information overload with all the advice that’s available out there. Here are the 5 essential components of local search that will help you rank and dominate in your local market.

1. Add Geographical Information to Your Page Titles

Make sure to use both your target keyword term and location name in your page titles. This allows search engines to determine easily what your site is about and search engine users are more likely to click on your site if it contains relevant geographical information and keywords.

2. Get Your Business Listed on Prominent Websites Directories

Google Maps, Yahoo Local, and MSN Live Local are all websites where you can have your business listed in order to make it easier for potential customers to find you. By claiming ownership of your business listings on these prominent sites, you allow both search engines and potential customers to get correct information about your business. Sometimes unscrupulous competitors may claim your listing on these sites to undermine you. Make sure you’re the first one to claim your listings in order to build trust between you, the search engines, and potential customers. There are also several local search directories that get significant traffic where you can claim your listings. Click2connect.com and Citysquares.com are examples of local search directories with good traffic.

3. Provide Plenty of Information about Your Business in Your Listings

When search engine users stumble upon your website through clicking on your business listing, you want to be sure that you give them as much information as possible about your service. In addition to including the basics such as your address, contact information, and operation hours give potential customers plenty of reasons why they ought to choose you over your competitors. For example, mention exactly which towns and neighborhoods you service, what credit cards you accept, what your guarantees are, and anything else that is pertinent.

4. Use Your Target Keyword Phrases as Anchor Text in Your Hyperlinks

Link reputation is an integral component of search engine algorithms. When possible, make sure that the links pointing back to your site use your best target keyword phrase and variations of your location as anchor text. Your internal links also contribute to link reputation so be sure to link to pages within your site using good link text. This link text can be used in your site navigation, HTML sitemap, and links within your content.

5. Monitor Reviews about Your Business Online

Thanks to the internet, consumers can submit online reviews of businesses to customer-controlled review sites like Yelp and share their experiences, whether good or bad. This could be highly beneficial to your business if it gets great reviews but it could also hurt you if you get some bad reviews. Monitor the reviews your business receives on a regular basis so you can spot bad reviews when they arise and dispute them if necessary. Sometimes customers don’t always give fair reviews so make that if you do get bad reviews that are unjustified, the potential customers who see them can get both sides of the story at the very least. Using Google Alerts is a convenient way to keep track of what is being said about your business online.

Focus on these 5 strategies in local search to boost your business’ online presence. There are several tactics you can use to increase targeted traffic to your business’ website and improve its ranking but these are some of the most effective ways to give your business a solid footing in local search.

About the Author: SEO Sapien is a SEO Company. We offer affordable and guaranteed search engine optimization services. You can visit our site at http://www.seosapien.com for more information and SEO Prices.

Post from: SiteProNews: Webmaster News & Resources

SEO for Local Businesses

How I Learned to Twitter in 7 Weeks

Posted: 15 May 2009 08:44 AM PDT

I stumbled onto Twitter as a marketing tool completely by accident. I was looking for a way to promote a book I’m working on, and a friend suggested that I do two things: Start a blog and get on Twitter.

“What is Twitter? I don’t get how will it help me promote my book to tell people what I am having for breakfast,” I replied. “It would take me too long to explain, just try it out,” he said.

What follows here is a week-by-week review of how I learned that Twitter can be an important business-development tool for lawyers and law firms.

Week 1: Signing up The sign-up at Twitter. com was just like everything else. I needed to add a picture but luckily, I was still holding on to the picture used for my attorney bio, so I uploaded that. A bio. Usually I leave them blank, but this one was limited to 150 characters, so I wrote: “Father, husband, attorney, and aspiring author. Follow me as I work to get published.” I was pretty happy with myself, it was a perfect bio for someone trying to get published. After I finished my profile, Twitter suggested that I start following a bunch of famous people like Ashton Kutcher and Shaquille O’Neal. Was it the real Shaq? Turns out it was. These famous people have almost 80,000 people following them, and the truth is I just didn’t get it.

Week 2: I start following people I needed help finding some publishers to submit my manuscript to, so I used the Twitter search function. I searched using the term “publisher” and turned up about 50 results. So I started following all 50 of them. Some were small publishers, some were big, but the cool part was that they were all posting stories and links all about writing and publishing, one of the articles was “10 Things Every Author Should Do Before Submitting a Manuscript.” This was good stuff, exactly the types of things I needed to learn in my situation. I also realized that, as I started following people, the majority of them followed me back. Now I had more than 30 followers. I was feeling pretty good.

Week 3: A fortuitous connection Some total stranger was asking about my book, this was great. So I explained my book to him, and we chatted back and forth using Twitter’s Direct Messages, which are kind of like an e-mail message or private messages on Facebook. He was an author who has self-published in the past, and he gave me the phone number of one of the gurus of self-publishing. Out of the blue, I call this guy up, and he takes an hour and talks to me. He gives me advice and shares a few contacts with me.

Week 4: Spreading the message When someone shares an interesting link to an article on Twitter or shares a good quote, it gets repeated. This is called a “retweet.” I noticed that whenever I posted articles, they never got retweeted. Why not? Because they weren’t interesting enough. So I started paying attention to the types of articles that were retweeted. Usually they announced breaking news or shared really interesting content on blogs, so I started trying to think of something to post on my blog that might garner some interest. I posted a satirical response to an article one of my buddies from law school posted, and it spread like wildfire, or at least like a small brush fire. I had 170 unique visitors to my blog in just an hour or two in response to that one post. That was fun but, more importantly, it made me realize the power of Twitter. Here I was with fewer than 100 followers, and my message spread well beyond that circle.

Week 5: My first corporate client “Does anybody know an attorney that practices contract law?” “Yeah, that’s actually what I do, what do you need?” I replied suspiciously. “My friend needs some legal advice about a contract, could you talk to her?” “Sure, send me a direct message with her contact into.” After exchanging e-mail addresses and a few phone conversations, my firm had a new client. All our communication was exchanged over the phone and e-mail, and the retainer and payment were paid by credit card. It was so easy, it made me realize that maybe there was more to Twitter than just promoting books. Maybe I could use Twitter to find clients. You see, Twitter functions like a giant cocktail party where thousands of conversations are going on simultaneously. You can listen in on any conversation you please, you just simply need to “follow” the individuals having the conversation. Unlike two other social networking sites, Facebook and Myspace,you don’t need to be accepted as someone’s “friend” to listen in on their conversation. For example, if MC Hammer and Vanilla Ice (both of whom are on Twitter) are having a Twitter conversation, then you may listen in if you have a Twitter account- you can even try to add your own clever enough comment or question to be included in their discussion.

Week 6: Automated searches Using the free program Tweetdeck, I set up searches so that every time someone mentioned “contract law” on Twitter, from anywhere in the world, their post was filtered through a search that arrived instantly on my computer. I soon learned how to create an alert that would send me an e-mail or text message any time the term “contract law” was mentioned in a Twitter post. That allowed me to respond in real time. Return for a second to our cocktail-party analogy. Here you are at this gigantic cocktail party, and you overhear a conversation about contract law. “Excuse me, I couldn’t help but overhear you are looking for a corporate attorney. Could I recommend someone? And like that, a new relationship is created that is specifically targeted. Here are a few of the comments I saw posted on Twitter after setting up my search: “I urgently need an immigration attorney, can anybody recommend one?” “My friend is getting a divorce, can anybody recommend an attorney?” “Does anybody know a NY attorney I can ask a malpractice question to?”

Week 7 and beyond: A world of opportunity I have been on Twitter for 14 weeks. I have a large following now, but more importantly, I have learned some amazing tools that are helping me to expand my zone of influence beyond just Western New York. Every day I see potential leads- some of which I pass on or have to ignore because they are outside of my area of expertise. There are some 12 million users of Twitter now, mostly highly educated people in urban centers, and they are talking about every single legal topic imaginable. My recommendation for any lawyer? You just need to jump in and give it a try.

About the Author: Adrian Dayton is an attorney who was recently admitted to practice law in the state of New York. He is also an author awaiting publication of his first book “The Year of 12 Virtues.” He can be found on Twitter @adriandayton or at his website http://adriandayton.com/blog/

Post from: SiteProNews: Webmaster News & Resources

How I Learned to Twitter in 7 Weeks

Social Selling, Taking Sales 2.0 offline

Posted: 15 May 2009 08:41 AM PDT

You can’t help but notice the use of the word change over the last few months. Change is being brought up in anything you can imagine right now. In the sales world some would say we are seeing Change but are sales approaches just staying the same? I am going to jump on the Sales 2.0 craze here, but I will present it the old-fashion way.

Belly-to-Belly Sales Works

No sales technique is as effective as sitting belly-to-belly, chatting, and liking who you are hanging out with. Stop for a Minute… Have you ever created a long-term and highly profitable client over email? No. And, you never will.

The Internet has become an important and incredible marketplace for connecting intent and offers. However, it rarely sells and it never creates a customer relationship.

What About Amazon.com?

You said Amazon.com… Right? This is a perfect case study. Amazon.com probably thinks we have a fabulous relationship–thousands of dollars later. I got an incentive offer to buy online at Barnes and Nobles, another to purchase at a Borders bookstore. The result? Hundreds of dollars in lost sales revenue to Amazon.com. And, I would do it again.

I am not suggesting that Amazon.com get belly-to-belly with me. I am suggesting that if you are selling mortgages, real estate, or enterprise software that little “competitive opportunity” in your client relationship management will cost you thousands, hundreds of thousands, even millions.

I am also not suggesting that you quickly visit every prospect in your sales pipeline. Here is what I am suggesting:

Get Social Online

I happen to be a big supporter of Internet marketing, but often it’s being poorly executed. Many companies and individuals are hiding behind the anonymity of the Web. This is the best way to diminish your sales opportunities. People don’t want to buy from “anonymous.” They want to buy from real people, people that are like themselves!

The growth of Social Media has made this process easy. The variety of social networking sites have given you simple platforms to design your social selling strategy. You don’t need to be an expert or need advanced knowledge of the Internet, web programming, SEO, or other technical barrier. Just simply sign-up and give us a little introduction to who you are, what you do, and how you can help people.

Form Connections

Now that you have created a social presence on some of the networking sites… ex: LinkedIn, Facebook, Twitter (it doesn’t matter). And, I like what I see. How do I contact you?

This is the biggest mistake that is constantly being repeated. Keep in mind that no one buys from “anonymous” or @HotRealEstateDeals or whizzy345@hotmail.com. Avoid complicating this! Don’t anonymize your contact information. Make contacting you easy.

This is important…. If they do contact you answer the email or phone call! Talk to everyone. Talk to anyone. It will make you more profitable!

Play: Be lively and Fun

No one likes talking to the stiff guy at the party right? Avoid being so stiff. Learn to have fun and play a little. Let prospective clients see you play a bit. Post pictures, videos, places you are visiting, books you are reading, movies you liked, ideas you are thinking about, dreams you are dreaming.

Also No one likes talking business all of the time–especially your customers.

The Secret Here: Those personal insights and playful posts attract people like you, people that will like you. And, people buy from people they like.

Win Offline

So bottom line is make your Sales 2.0 strategy to attract online and sell offline. The Key here is building trust and depth with your clients by getting belly-to-belly, just like the old fashion way.

Bill Rice - Take the first step in managing your sales pipeline and tasks with Mortgage CRM. Improve your sales approach with Sales 2.0 techniques.

Post from: SiteProNews: Webmaster News & Resources

Social Selling, Taking Sales 2.0 offline

David Leonhardt's SEO Marketing Express

2009-05-15T17:16:00.001-07:00

David Leonhardt's SEO Marketing Express

El Marcadorado updated

Posted: 15 May 2009 10:57 AM PDT

We have just made a major update to El Marcadorado for those of you who have Spanish-language blogs and websites you want publicized. El Marcadorado is the Spanish-language version of TheBookmarketer …a simple script that you add to your pages to encourage your visitors to social bookmark them. In fact, we are pretty sure this is [...]

Submitedge - Search Engine Optimization Blog

2009-05-14T17:51:00.001-07:00

Submitedge - Search Engine Optimization Blog

SEO Step By Step Guide– 98. Questions on Pagerank-5

Posted: 14 May 2009 09:38 AM PDT

We saw that we will lose our page rank when Google bans a site. Now the next question is what will happen to my page rank if I redesign my website or modify my website? If your website undergoes a complete modification including content change then your pagerank too will change for the good or worse. So how your website redesign or revamping efforts will affect your website will depend on the nature of the changes that you implement. Some of the changes that you make to your site can work for the better but if you tamper with your websites content and affect the keyword density and keyword placement, then you may have to see your search engine placement go down.

Prior to making any changes to your website you must therefore contact your SEO company to get a complete status report and the traffic level to each page, keywords that are fetching your website the traffic. You must also have a complete backup of your tags, page titles, URLs etc. It is best to retain the same tags for the existing pages to minimize any negative effects. However, it has to be handled case by case. If your existing tags are not yielding any good results and one of the reasons for revamping your site is to get better ranking, then you need not have to retain the existing tag. Your website's SEO status report will be able to give you more clearer direction to what you need to do. At times some of your pages may be doing well, in such cases you need to pay extra attention not to lose those rankings. Because when you revamp your website, it may take some time to get the desired results meanwhile you should get the required traffic to keep the ball rolling.

Yet another situation that we can think of is domain name change. You will be able to get your page rank retained and your ranking transferred to your new domain by using appropriate redirects. You must ensure that there are no other changes in your website when it is transferred to the new domain name. You must go for permanent redirects to get your website's current ranking transferred to your new website. Some people will make use of temporary redirects thinking that it serves the purpose, temporary redirects will only get your visitors redirected but it will not get your website's ranking transferred to the new site.

It is always advisable to be cautious while making any changes to your website that will affect your SEO. Make sure to keep your URLs the same so that you will not unnecessarily rock the boat. Never start your revamping process without having a complete status report in hand.

SiteProNews

2009-05-14T17:36:00.001-07:00

SiteProNews

The Third Missing Element In Online Marketing

Posted: 14 May 2009 08:16 AM PDT

In practically every major marketing teaching, course, or seminar I’ve come across, I have found that almost all successful marketing on the Internet really boils down to two essential factors: traffic and conversion.

Visitors and sales.

In fact, I’ve been to two-day Internet marketing seminars and workshops, where the first day focused on generating traffic and the second on building sales.

That’s all well and good. However, I believe there’s one more key component. It’s one that’s growing not only in popularity, but also in need and importance. It’s the one factor on which the other two hinge. And it’s one that seems to be the least talked about.

Incorporate this third element in your business model and chances are significant you’re going to see substantial, continuous growth in your business - and with a lot less effort than you’ve originally thought possible.

What is it? What is this third, missing element?

First, let’s talk about traffic for a moment.

One of the most common sources of traffic is, without question, the search engines. It’s the largest source of traffic online for almost every website.

But when I hear marketers talk about search engine strategies, optimization techniques, submission software, etc, it befuddles me to see there are still some marketers out there who rely heavily and strictly on them.

Don’t get me wrong. Search engines are important and they are an essential part of a marketer’s strategy. Learning and applying SEO are undoubtedly crucial and necessary.

But search engines (or any other traffic-generation strategy) are not, and should never be, your sole source of traffic.

While marketers must never discount the search engines, a savvy marketer’s portfolio must go beyond them.

Since marketing requires an investment of time, money, and energy, and like all other investments, you should look at managing your marketing just as you would manage your investments in the financial arena.

A well-balanced marketing portfolio consists of a combination of diversified strategies that are executed synchronously, diligently, and intelligently.

Look at it this way: many reputable entrepreneurs state that the surest way to achieve wealth is through multiple streams of income. Online, the surest way to achieve success is through multiple streams of both visitors and sales.

Your traffic must originate from different sources. The adage “don’t put all your eggs in one basket” applies just as much with your traffic as it does with your income.

Whether you write articles, buy classified ads, advertise with banners, bid on keywords, publish fresh content, interact in social media, or submit to the search engines, your marketing efforts must never rely on a single source.

An individual traffic source may generate just a small stream of visitors. But when you invest in multiple traffic sources and add them together, the total equals a high and consistent stream of visitors.

Of course, a single source may be more rewarding and effective than others. But like prudent financial investing, the key is to diversify by investing your marketing efforts into multiple sources in order to reduce your risks.

Sales are no different. If your business consists of only one website, or if it sells only one product, diversify your sales and develop additional streams of income.

In addition to looking at multiple ways to increase individual streams of income (e.g., through split-testing, list-building, adding upsells, etc), you should also look at building various streams of income, too.

For example, join third-party affiliate programs to sell related, non-competing products. Sell back-end products to your current clients. Monetize your opt-in subscriber list with special offers. Sell ad space on your blogs. Develop joint-venture alliances to bundle products or traffic sources together. Create continuity programs and membership sites.

The list goes on.

In short, develop additional streams of income and traffic, as well as different streams of traffic for each stream of income, too. Just be careful not to overextend your core funnel, dilute your brand, or lose sight of your target niche.

In other words, don’t be a jack of all trades and a master of none.

Diversify, but stay focused.

Nevertheless, if you only have one stream of income and it slows down to a crawl, for whatever reason (e.g., the economy, the industry, the competition, etc), you’re dead. Similarly, if one source of traffic slows down, dries up, or depletes entirely, the loss is minimal when compared to the whole picture.

However, earlier I said there’s a third element that has become an essential process to building a successful online business. Why? Because visitors and sales are not enough.

While everyone on the Internet extols the virtues of driving traffic and increasing conversions, this one element seems to have slipped off of many people’s radars. It’s the one element that probably deserves more attention than the other two.

And that’s credibility.

With its vastness and lack of one-on-one, face-to-face interaction, the Internet adds this third dimension to the mix that’s often not as apparent. It’s the need to develop credibility, as well as to look at multiple ways to communicate it and boost it.

Don’t just be credible. Look for ways to increase credibility and maintain it, too. There are a great variety of ways for doing this, from adding seals of approval to your website and adding elements of proof to your sales copy, to interacting in social media.

However, one of the easiest ways to improve your credibility…

… Is to develop and nurture relationships.

You may have some traffic and it might bring in some sales. But if you don’t have credibility, you have nothing. Nothing will grow your traffic and your sales, let alone your business, more than the relationships you create and keep.

And relationships are built on trust.

So to that end, look at every relationship that’s tied to your business as a partnership - whether it’s with your subscribers, your referrals, your affiliates, your joint-venture partners, your suppliers, your service providers, and of course, your clients.

Every person connected with your business, regardless of how they are connected to it, is, and should be considered as, a partner in your business. And every relationship deserves the attention, care, and concern that a partnership typically requires.

When compared to traditional offline businesses, online people are more important than ever before. Why? Because the Internet is cold and impersonal, and takes away the human element from the sales process. So people are easier to forget online.

Too many marketers nowadays look at their clients not as partners or even as people, but as hits, clickthroughs, and conversion rates - or, as my wife Sylvie Fortin would say, as “nameless, faceless wallets.”

Therefore, it goes to reason that we can use the Internet to supplant what is often easier to do offline, such as meeting people and interacting with them.

It’s one of if not the key reason behind the rise of social media.

(It’s also the reason why I spend some time on social networks, such as Facebook, Twitter, or any other social website. I don’t use social media marketing as a way to drum up traffic or sales, but to create trust and build relationships.)

Trust is also the area on which the other two highly depend. Why? Because it is never enough to simply attract visitors. And it is never enough to simply sell visitors, either - as strange as that may seem. If you don’t believe me, ask the following:

Are your visitors highly qualified or simply curious? Are they impulsive and trusting, or leery and skeptical? Are they only buying once, or buying again and again? Are they silent, or telling the world about you, good or bad?

All three (i.e., visitors, relationships, and sales) are essential in the development of a successful online business.

So regardless of the marketing tactic, a successful marketing portfolio consists of numerous strategies focused on three core elements, and on developing them equally:

Building Traffic
Building Trust
Building Sales

Solid, long-term, sustainable-growth businesses rely on those three key factors. It is no longer enough to simply build traffic and converting that traffic. Today, it is just as important to build and maintain credibility.

Therefore, keep in mind that every single marketing activity you perform, from search engines to social media, must revert to, result in, or improve upon all those three.

Look at the successful marketers out there. Many will tell you their success is not based on a single source but on many. They are focused on all of the above three areas in some way, shape, or form. You should do the same.

Unfortunately, the web is also replete with marketers who rely on one area alone, or on a mere handful of tactics that amount to meager results. If they do produce results of any significance, they’re short-lived at best.

In other words, if you work with only one traffic-building source, one income-building source, and one credibility-building source, your business will do poorly - or it will be built on a shaky foundation that could crumble at any time.

So, think like a savvy investor.

Expand, balance, and diversify your online marketing portfolio. Focus on multiple ways to build traffic, trust, and sales. If you do, you will multiply your chances of online success.

Michel Fortin is a direct response copywriter, author, speaker, and consultant. Visit his blog and signup free to get tested conversion strategies and response-boosting tips by email, along with blog updates, news, and more! Go now to http://www.michelfortin.com. While you’re at it, follow him on Twitter.

Post from: SiteProNews: Webmaster News & Resources

The Third Missing Element In Online Marketing

Watching Twitter’s #Fixreplies Firestorm

Posted: 14 May 2009 08:04 AM PDT

What a fun morning I’m having on Twitter search, looking for tweets containing the hashtag #fixreplies. Oops, wait a minute … since I logged onto the site, a minute and a half ago, 230 more replies have come in with that hashtag. Oops, make that 276. Now make that 326.

So what is everyone all tied up in their underwear about? The settings change that Twitter (415 tweets as of now) announced on its blog yesterday, saying that people would no longer see @replies (453) of people they don’t follow. This has caused the first Facebook-style Twitter revolt, as users (489) have poured onto the service to complain. The main complaint about the change is in that without this option, (531), users lose an important resource that tells them who might be interesting to follow, and they’re mad (605). (OK, I’ll stop with that meme, but you get the drift. Smoke is coming out of Twitter’s servers right about now.)

According to Twitter co-founder Biz Stone, Twitter enacted the change because, “based on usage patterns and feedback, we’ve learned most people want to see when someone they follow replies to another person they follow — it’s a good way to stay in the loop. However, receiving one-sided fragments via replies sent to folks you don’t follow in your timeline is undesirable. Today’s update removes this undesirable and confusing option.”

What we’re witnessing here is, once again, that it’s going to become nigh impossible for any of the popular social nets to make changes without involving users first. If you take a close look at Stone’s statement above, what you see is actually a fairly old media response, one assuming that the owner of the media property, in this case, Twitter, knows best: “receiving one-sided fragments via replies sent to folks you don’t follow in your timeline is undesirable.” You can just hear the Twitterati saying, “Undesirable to whom?”

The headline for Stone’s statement in the same vein. Reading “Small Settings Update,” it assumes that users will also view this as small — but apparently, it’s big (OK, now we’re at 1,390 new #fixreplies tweets.)

So what are social nets to do? Put everything to a vote? Not always practical, although Facebook was right to do it with its terms of service, which truly was a big change. So, are they to pack their services with so many potential options that traveling through “settings” for any one of them is a day-long excursion? Also not practical. What they do have to do is float changes with users before they make them, and then gauge the volume of the outcry. Something tells me that they would get a more reasoned approach by communicating potential changes before they happen, rather than dealing with the firestorm that inevitably erupts when users feel that something some of them valued has been snatched from them in the night.

In the current situation, Twitter appears to be weighing the outpouring of feedback, which is good. As @adbroad points out, co-founder Evan Williams tweeted the following 10 hours ago: “Reading people’s thoughts on the replies issue. We’re considering alternatives. Thanks for your feedback.”

But for now, the firestorm is raging, out of control (3,431).

Catharine P. Taylor has been covering digital media and advertising for almost 15 years. She currently writes daily about advertising on her blog, Adverganza.com. You can reach her via email at cathyptaylor@gmail.com, follow her on Twitter at cpealet, or friend her on Facebook at Catharine P. Taylor. (mediapost)

Post from: SiteProNews: Webmaster News & Resources

Watching Twitter’s #Fixreplies Firestorm

Web-Marketing Analysis Questionnaire

Posted: 14 May 2009 07:56 AM PDT

Everyday I receive marketing reports loaded with statistics and numbers that have the appearance of relevance but in fact merely mask the true meaning of what’s important: human emotions, not rational reasoning, are the subconscious basis for most decisions.

Reliance on rational quantitative analysis leads people to ask the wrong questions, implement the wrong solutions, and produce disappointing results.

Your website presentation is how you tap into your audience’s subconscious desires. If the feature-benefit approach hasn’t yielded the results you want, perhaps it’s time to try something different, and that starts with asking the right questions.

Website Presentations Are Evolving

The way material is presented on websites is evolving; delivering your core marketing message in an effective way requires the use of multiple presentation options, each aimed at an audience sector that prefers that particular information delivery method.

Some people prefer text as a way to get their information, however the vast majority of Web users find reading on a computer screen tedious, due to the resulting eyestrain. Some people prefer audio, which is easier to digest, but in a multitasking environment where attention wonders, engagement can be problematic. Then there is video which has the potential to make the most impact if it is done right, but which often is implemented in the most monotonous mind-numbing manner.

Doing it right involves understanding more than the technical issues involved in production; doing it right involves understanding how to maximize the psychological impact of content, performance, emotion, and perception.

A tool is only useful if you understand how to use it effectively. In that regard we have developed a series of questions that help businesses form the basis of generating an effective Web marketing presentation.

Questions That Need Answering

Who Are You, Really?

One of the hardest things website businesses have to do is gain people’s trust and confidence. Unlike face-to-face sales, websites are remote and often devoid of any engaging properties.

Your website needs to present a personality to which your audience can relate. What we are talking about here is the business’s personality not yours - it’s your brand image that’s important - Betty Crocker, the Geico Cavemen, and World’s Most Interesting Man from ‘Dos Equis’ beer, don’t exist, but they represent the brand personality.

1. Describe the identity, character, and personality of your business?

2. Is that personality presented in a manner that effectively captures the Web-audience’s imagination, and sticks in their memory?

3. Does your website presentation take a strong position or point-of-view?

What Do You Really Do?

Telling people what your company does, seems like a pretty fundamental question that every business owner and executive should be able to rattle off without hesitation

Answers to this question often fall into four categories: the one-word answer from those who think everything is a trade secret; a rambling technical explanation of everything ever done or intended; a series of clever sounding platitudes that sound impressive, mean nothing, and are instantly forgettable; or merely a presentation of products and services without reference to how they serve the audience’s interest.

4. What’s your business model?

5. What is your core, marketing message?

6. Does your marketing message resolve a conflict, solve a problem, tap into some hardwired desire, or profound influencing experience?

7. Does your marketing presentation present a surrogate personality to which your audience can vicariously relate?

8. Does your marketing message offer the hope of improving the business or personal lives of your audience?

Why Should Anyone Care?

A cell phone allows you to make phone calls, text message, and take pictures; lipstick colors your lips; and perfume makes you smell good - so what? What’s the real reason people buy what you sell; what’s the underlying need your offering fulfills? Cell phones provide a sense of connection and even safety; lipstick makes a woman feel confident in her appearance; and perfume triggers the pheromones that lead to attraction.

9. What’s your psychological and emotional attraction?

10. What makes you special, unique, or different from others in your business?

11. What element engages your audience and keeps them on your website long enough to hear your marketing presentation?

12. What element prompts viewers to tell colleagues and friends about your website/business?

Why Should Anyone Remember You?

Every company wants to make money, that’s not a goal it’s an imperative. But making money is a function of the decisions you make, and your ability to present what you do in the most engaging, compelling, persuasive, and above all memorable manner. After all, if no one remembers who you are and what you do, your business isn’t going to get very far.

13. Does your website tell a story?

14. Does your website delivery a bold, unexpected, entertaining, or emotionally charged experience?

15. Is your website psychologically and emotionally memorable? Does it tap into the hardwired desires and audience life-experiences that form attitudes and behavior?

Implementing Your Content

The preceding are only questions; what counts is how you implement the answers, and turn them into effective presentation. Try to take some risks, and think outside your common frame of reference.

The answer to how to deliver persuasive marketing is found in discovering and presenting the emotional and psychological motivation. Success in business is about solving people problems; try to use that perspective when answering these questions, keeping in mind that most decisions are made on an emotional level and not on a rational one.

Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit http://www.mrpwebmedia.com/ads,
http://www.sonicpersonality.com, and http://www.136words.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.

Post from: SiteProNews: Webmaster News & Resources

Web-Marketing Analysis Questionnaire

Developer Shed Weekly SEO News for 2009-05-15

2009-05-14T14:09:00.000-07:00

Trouble reading this message? Read it online.

May 15, 2009

Welcome to the latest issue of the SEO Chat newsletter. So, what has Google been up to lately? We know you're always wondering that, and eWeek has an answer. Check out the article we've linked to for a look at all the goodies the search giant revealed at its Searchology event. Google introduced a ton of new search products and a very interesting new Android application, all of which may change the way users search.

While these new products might encourage you to tweak your approach to SEO, at least one of the articles we published this week should leave you rethinking your strategy. We all know content is king...except when it isn't, as Monday's item pointed out. On Tuesday we reviewed Majestic SEO, a link analysis tool. On Wednesday we took a look at what you need to do to optimize for Yahoo it may be the number two search engine, but it delivers a fair bit of traffic for some.

Once you get all that traffic, of course, you'll want to convert them into customers, which brings us to the topic of this week's thread. How do you get into the head of your customers, or more precisely, potential customers, and convince them to buy from you? That question sparked quite a lively discussion, well worth checking out.

If you're looking for more ways to round out your SEO education, visit Tutorialized and take advantage of our SEO-related tutorials. You'll find nearly 100 items covering keywords, links, marketing, promotion, and more. And if you want to share your own expertise, you can always submit your own tutorial.

Finally, our Spotlight, just for readers of this newsletter, shines on Google's latest experiment. They're asking a few strategic questions of some of their users. What kinds of questions, and to what purpose? Scroll down to the Spotlight to find out.

As always, thanks for reading.

Until next time,
SEO Chat Staff

ARTICLES

	Optimization for Yahoo
	Majestic SEO Review
	When Content isn`t King
	SEO on Tutorialized
	SEO Thread of The Week
	SEO Chat News Spotlight

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It's edgy! It's irreverent! It's all about technology! It's News You Can't Use,
and you won't want to miss it! View this week's edition to learn the answers to these burning questions:

If your name is Stephen King and you write horror novels, we have a message for you.
Our idiot of the week is Hugo Chavez. Just kidding. It's Jenny.
Tech Heaven makes its prodigal return. Praise Jeebus.

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Optimization for Yahoo
by Ivan Strouchliak
2009-05-13

Google may seem to own the search space these days, but Yahoo still sees a respectable amount of traffic. Unlike Google, Yahoo is a content producer as well as a search engine; additionally, they didn't start out as an algorithm-based search engine. How does that affect it today? And what does that mean for you if you're trying to get your site viewed by Yahoo users? Keep reading for the answers. According to Comscore stats, Yahoo holds around 20% of the search engine market share. Compete(dot)com also supports this, giving Yahoo 19.4%. Hitwise awards Yahoo 22.55%, so it's safe to say Yahoo holds around 20% of the search engine market share in the United States. That number differs for UK, Canada and other countries.

Yahoo Inc originally started in 1994 as a web directory by Jerry Yang and David Filo. Its original URL resided on akebono(dot)stanford(dot)edu/yahoo, and the name Yahoo translated to "Yet Another Hierarchical Officious Oracle." After keeping up Yahoo for a bit, the founders saw business potential and attracted $3 million in investments. On March 8, 1997, Yahoo acquired Rocketmail, which became Yahoo Mail.

Yahoo Search Technology

Yahoo outsourced search to Google for four years. The partnership started on June 26, 2000, and ended in February 2004. It ended after Yahoo and Microsoft realized the importance of search as a standalone business. Yahoo purchased Overture for $1.6 and the Inktomi search engine for $280 million. Yahoo renamed Overture to Yahoo Search Marketing, and Inktomi, along with other search technologies, were combined into Yahoo Search.

Read Optimization for Yahoo


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Majestic SEO Review
by Ivan Strouchliak
2009-05-12

Majestic SEO is a link analysis tool, with an index of 52 billion pages, a record of 350 unique URLs and 2.6 trillion mapping relationships (URL pointing to URL). Majestic SEO maintains its own web crawler, "MJ12," and keeps its own database of the web (like the major search engines). The project belongs to Majestic-12 Ltd and is run by volunteers, with the goal of establishing a quality search engine to compete on the worldwide market. Majestic SEO is a side project of the Majestic 12 search engine, designed to raise funds. In this article we take a detailed look at the Majestic SEO tool and its use in search engine optimization.

Technology

Majestic 12 adopted the concept used by SETI(at)home and distributed(dot)net called distributed computing. The idea of distributed computing is to use private computers (like yours) to work on the task and then send data back to the source for analysis. If you want to participate in Majestic 12's project, you can download MajesticNOD, which will deploy a web crawler from your computer each time it is idle. As the crawler gathers pages, it will send those pages to MJ12 servers for indexing. The crawler is only deployed at times when the computer is idle, so it does not affect performance or Internet speed.

Once crawled pages reach the server, they undergo indexing, link and anchor text analysis in a similar manner to large commercial search engines like Google, Yahoo and MSN. Once content is indexed (turned into number variables), information is merged into one large, searchable index which can be explored using keywords.

Read Majestic SEO Review

Free Marketing White Papers

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When Content isn`t King
by Terri Wells
2009-05-11

The idea that content is king when building a web site, and especially when trying to climb to the top of the search engine results pages, is one of the first things that an SEO learns. You can't reach the top for your keywords without lots of good content. I believed that too - until I was proven wrong.

Daryl Clark, former Director of Online Marketing for Gatlin Education Services and now SEO consultant and president of Internet Search Marketing provided me with a much-needed education. He happens to be a regular poster to our SEO Chat forums, and he'd gotten tired of hearing everyone say that content means everything, when he has the experience (and the case studies) to show that this isn't so. So I challenged him to show me.

Before I dive in to show you what he showed me, I need to explain something about how Google classifies queries. Many SEOs received a bit of an education themselves recently when one of Google's internal documents was leaked to the net. That document detailed the guidelines that Google's human quality checkers use when determining whether a web site is spammy or relevant. From this document, it was discovered that Google tries to understand a user's intent when they put search terms into the engine - and to further that goal, it classifies search queries as being of three different types: informational, transactional, and navigational.

Read When Content isn`t King

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WebSphere Service Registry and Repository
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Learn how to install and use the Rational Asset Manager Eclipse client
In this tutorial, you can learn how to install and configure the IBM Rational Asset Manager Eclipse client, explore the different views in the Asset Management perspective, learn various search techniques, work with existing assets, and submit a new asset.

Improve your build process with IBM Rational Build Forge, Part 1: Create a continuous build and integration environment
Learn how to implement a build management system that uses and extends your existing automation technologies. This tutorial shows, step-by-step, how to install and configure IBM Rational Build Forge to manage builds for Jakarta Tomcat from source code.

Build Web services with transport-level security using Rational Application Developer V7, Part 1: Build Web services and Web services clients
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Test terminal-based applications with Rational Functional Tester
Regression testing -- in which code is thoroughly tested to ensure that changes have not produced unexpected results -- is an important part of any development process. But many testing environments neglect the terminal-based applications that still form the backbone of many industries. In this tutorial, you'll learn how the Rational Functional Tester Extension for Terminal-Based Applications works with other Rational Functional Tester to help test terminal-based applications quickly and easily.

Improve your build process with IBM Rational Build Forge,
Part 2: Automate builds for a real-world Tomcat project
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Tutorialized is dedicated to programming, designing, and many other
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How Can I Boost My Google Rankings?
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How to get ahead with RSS!
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Submitting your URL to Search Engines
How to get search engines to crawl your site as often as possible.
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Submit Wordpress Sitemaps
Submit your Wordpress sitemap xml to Google and verify it.
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SEO is only a means to an end. For many, that end is getting more customers. So how do you get into your customer's head? That's the question posed by this week's thread, and it's inspired a lively conversation. Be sure to stop by the thread and join in!

seogoat

Aliens - Get in Their Heads

Does anyone please have some tips for writing so as to psychologically get in to the head of the customer? I mean really connecting with them. Any tips will be much appreciated.

jsteele823

Find out what they want to know. A simple question or short survey could help. Gives you ideas on what to write about, stuff that your customers would actually want to know, not just what you think they want to know.

pro_seo

Focus on the benefits of your product/ service and how it stands out from your competitors.

You also need to mention the features but IMHO people don't care much about features as they do about benefits.

Provide a solution to their woes and see them turning into customers.

Posts from this thread may have been abridged or removed. Forum members are responsible for the content of these posts.
Read the full thread.

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Google Asks Questions for Latest Experiment

Google and I have something in common: we're both interested in health. Google does a lot more about it than I can, however. While I'm busy reading up on the latest information about diet, exercise, and medical breakthroughs, Google spots trends that let them predict where the next flu outbreaks will occur, thus giving physicians and public health officials precious time to prepare. And while I can't ask other people tons of nosy medical questions, Google can, thanks to the anonymity of search.

Google's questions won't really be that nosy, and they won't be asking everyone just a very small percentage of those performing health-related searches. So if, for example, I've just watched an episode of the Discovery Channel's Mystery Diagnosis and decided to get more information about a particular disease, Google might put a one-question survey at the bottom of the results that asks me if I'm searching because me or someone I know has the disease. It could even be triggered by a search for something as common as headache or ibuprofen.

In Google's blog, medical doctor Roni Zeiger, product manager and software engineer Jeremy Ginsberg emphasized that this is a temporary change. Google runs lots of experiments all over the world in an effort to improve their product. This particular experiment is aimed at finding out how Google users search the Internet when they or someone they know is feeling sick. The information learned from this experiment which, Google emphasized, will be kept anonymous could help the company improve projects like Google Flu Trends.

It could have a wider effect, too. For example, someone doing a search on a health-related factor because they or someone they know is sick might want to learn about potential treatments and where they can get help. Someone who is merely doing research, as in the above Mystery Diagnosis example, might be more interested in the causes of the disease (if known), how common it is, and what the risk factors are. With this information, Google could improve the results it returns for these kinds of searches.

Google emphasized that data collected from the survey will not be used for advertising. Rather, Google says it will use the data to help it improve health-related search results and refine products like Google Flu Trends. That's reassuring, assuming it follows through; the idea of advertisers getting their hands on that potential gold mine of information, however well-disguised for anonymity, leaves me feeling a little queasy. Then again, given the robust shape of Google's bottom line, it can afford to do something for the health of it.

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Blogger Tips and Tricks

2009-05-13T21:02:00.001-07:00

Blogger Tips and Tricks

Delete comments utility

Posted: 13 May 2009 01:14 AM PDT

Custom domain with hosting on google servers:This also lets you to publish posts onto your own domain name.But unlike the FTP publishing method,this doesn't require a web hosting account. You just need to buy a domain name and point the cname records to google.Google will host the files on their servers and you can just manage your blog just like any other .blogspot blogs

Before we get into the details of setting up an FTP blogger blog lets first check out its advantages.

1)Easy Site Back Up: If you use FTP publishing all of your blogger pages will be stored as html files on your server.So it will be easy to backup these files frequently.

2)Published posts will never be lost. Google bans some blogs for some reasons.If the blog is an FTP published one it can never be lost.. It can be restored from backups..

3)Everything is on your server.So you can use .htaccess rewrite rules and many other stuff.. I will soon try setting up an FTP blogger blog and let you know more about it..

The main disadvantage of the FTP blogs are
1)It can use only the blogger classic layout
2)It cant have the easy to install "Blogger widgets or gadgets"

Steps to setup a FTP Blogger Blog
1)Buy a domain from some good domain provider.I do suggest name.com and godaddy.com
2)Buy a good web hosting account.I personally suggest Host Gator as it is highly reliable

If you sign up on HostGator use the coupon code GREEN to get a 25% discount.
3)Now change the nameservers of your domain name to that of your hosting account.It would be something like ns134.hostagator.com or so
4)Now switch your blogger blog to a Classic Template.You can do that by going to the Layout Tab
5)Now to change to Ftp publishing goto the Settings Tab and choose Publishing
6)Click on FTP (publishing on your ISP server) or SFTP (secure publishing on your ISP)
7)Now fill in your FTP details
8)Fill the FTP path as /public_html/ if you wish to install the blog on the main domain. If you want to install it to yourdomain.com/blog then give the path as /public_html/blog/
9)Now when you hit save Settings, you are almost done.Now you just need to opt for Republish Now to get your blog published via FTP.

Submitedge - Search Engine Optimization Blog

2009-05-09T17:29:00.001-07:00

Submitedge - Search Engine Optimization Blog

Back to the Feedback - Are you Remembering to Survey?

Posted: 09 May 2009 10:14 AM PDT

Feedback from your customers is priceless. Not necessarily glowing testimonials - there are enough fake ones out there that even honest ones are viewed with skepticism - but the behind the scenes feedback from people who use your website. You want a wide range of responses, so sometimes you have to sweeten the pot - not everyone has time on their hands, and many people hit the 'no thanks' button when asked if they would take a survey than not. Giving an incentive can draw in others who would be willing to spend the time if you made it worth their while.

Completed surveys and polls can also build your email list. If you start to notice a reduction in the number of information boxes you are getting filled out on your home or squeeze page, you need to do a giveaway to get people involved.

Offering a gift card in return for filling out a short survey can work wonders, but there are lots of scams out there so make sure you make it clear they don't have to complete any offers. Work up a list of questions and be sure to have a comments box big enough for detailed ideas on how visitors think your site could be improved. The questions should be specific enough to get good information, but general enough to be answered creatively. Who knows, you could save yourself thousands in consulting fees, because you visitors are the ones who know bets what they would like to see out of your site!

It's hard to put a value of this type of feedback, but take a shot at it. Pretend each response is worth on average $10. If you offer a $50 gift card to the winner of a drawing, and get 20 participants, you have a return on investment of $200, or 400%. If just one of those people has a terrific idea, you could see your investment back tenfold.

In addition, you can boost your email address file book by 20 new people, and you will have a more detailed profile on each than many in your file. After the initial survey, follow up with smaller promos with even cheaper rewards; a t shirt, a cozy, a keychain. These surveys can be formulated from info from the previous responses, to fine tune and put out one of the ideas to see what others think of it. Make the value of the gift correspond to the length of the questionnaire or survey, and people will be willing to give input.

This type of feedback is the best kind, because you get it directly from users of your site - they want it to be more user friendly, and you do too, so you are both working toward the same goals!

Submitedge - Search Engine Optimization Blog

2009-05-08T18:19:00.001-07:00

Submitedge - Search Engine Optimization Blog

SEO Step By Step Guide– 94. Questions on Pagerank-1

Posted: 08 May 2009 08:23 AM PDT

People have lot of questions regarding pagerank and its significance to our websites. Let us list and discuss some of the common questions regarding pagerank.

1.    What exactly is pagerank?
2.    How do we know our website's pagerank?
3.    How often does Google update the pagerank?
4.    What is the real significance of pagerank?
5.    How to improve a website's pagerank?
6.    What happens to a site's pagerank when Google bans a site?
7.    What happens to pagerank when I redesign or revamp my website?
8.    Can we buy good pagerank?
9.    Is Google pagerank and Google search engine ranking the same?

Let us start addressing these questions one by one and append.

1. What exactly is pagerank?
Pagerank is a trademark concept of Google. No other search engine uses the term pagerank and for other search engines, page rank bears no significance. It is Google's way of ranking the importance of a website. Google assigns a numeric value, which we refer as pagerank. The numeric value runs between 0 and 10. Google assigns a higher number as pagerank or PR for websites that it deems to be important based on several factors. It has been said that Google uses over 200 factors to rank a website. Therefore, PR is a Google assigned value to your website.

2. How do we know our website's pagerank?
Google has released Google toolbar, which is free software that we can integrate to our browser. We can find our website's pagerank using this toolbar. By choosing the option to enable Google pagerank tool in the toolbar, we will be able to see the pagerank of websites that we visit. Whenever we visit a website, the toolbar will automatically update itself to reflect the PR of the website that we are visiting. So we should visit our website after installing the Google toolbar to know our website's PR. There are number of websites online that capture the value of our website's PR from the Google PR tool and display with the other website statistics as free service. However, the easiest way to find our website's pagerank is to have the Google toolbar installed.

3. How often does Google update its PR?
There are different versions of response to this question. One of the views is that Google updates its PR once in every 3 or 4 months. Once the PR of our website changes it will reflect in the toolbar. Another view is that Google updates the PR more frequently than what is mentioned above but it updates the information in the toolbar once in 3 months. It would make more sense to presume that Google updates its PR whenever it crawls the websites. Whether it updates the Google toolbar immediately or once in three months is a different issue. But for all practical purposes, what we are concerned is the Google PR tool in the toolbar, which should not be the case. We should be more concerned about our website's performance on the search results and how the latest PR is contributing towards the performance.

Reading Minds - the Secret to the Long Tail

Posted: 08 May 2009 07:07 AM PDT

When deciding what keyword to use in your content optimization, you should remember two things: A), you can't always count on a machine to give you the right answer, and B), you can't always count on humans to ask the right question.

The keywords you want in your content aren't the buzz words from your marketing copy, or the basic words that everyone else will be trying to optimize for. Finding out that there are ten trillion searches for the word 'women's shoes' every day doesn't help you a bit.

Neither does knowing that the most popular search term yesterday was 'swine flu symptoms'. What you need goes deeper and is much more complicated and much simpler - all at the same time.

You have to figure out what your ultimate customer is thinking. The customer that wants what you have, and nothing else, you absolute target demographic. You have to figure out one basic thing, one tiny vital piece of information to help you choose the keywords to optimize for.

You have to get inside their head. This is what you want to see, through their eyes as they sit down at their computer and mouse over to the search box -what do they type???

If they are looking for waterproof brown leather lace up hiking boots, and know that is what they want, they might spend the time to type it in to get past the millions of generic boots, hiking boots, brown boots and lace up boots sites. If you have optimized for the long tail, hey presto. It's like magic - you read their mind, and here is you site in all of its brown leather lace up hiking boot glory.

I've said it before, and I'll say it again - better to be a big fish in a fishbowl than a little fish in a lake. This applies to long tail optimization perfectly. If you are ranked #1 for a phrase that is search for 10 times a week, you have cornered the market. You will get more hits and conversions off of highly targeted leads than you would if you ranked 100^th for a generic term with billions of searches a year and people who never click past page one.

Optimize for the long tail. There is NO excuse not to.

SEO Zombie

2009-05-08T17:57:00.001-07:00

SEO Zombie

Should You Make Money with Hubpages?

Posted: 08 May 2009 04:43 PM PDT

The purpose of this post is for me to hear from you guys; instead of me teaching you guys something. I read a post on Court's blog recently about setting up 100 hubpages to make money. I was going to leave a comment on his post, but the server gave me an error, so I had more time to think about it. I'm still left uncertain how I feel about it. Maybe I'm 100% wrong, but I'm hesitant about committing to 100 hubpages. Here is what I think, let me know what you think.

Hubpage Concerns

Fear it will be spammed into the ground. I remember a time when Vic put out a call to action to create 100 .info BANS sites. I learned a lesson from that, which is to not invest into something 100's of newbie marketers are pouring into. Court has the skills to push out 100 hubs in a profitable manner, but I worry about the army of people who will half-ass it. I've seen how many people optimize and it usually involves keyword density spam and bolds. I don't want to invest and have the value of Hubpages pushed into the ground. I imagine 50 people building 100 hubs in the next 30 days. That's 5,000 new hubs in the next 30 days. If 100 people do it, that's 10,000 new hubs in the next month! If people are being lazy and spamming this process, it could be a very bad thing. (Maybe people will be lazy and the impact will be minimal)
Someone else's domain. Google is placing a lot of emphasis right now on branding, trust, authority, and age. It is becoming an increasingly important factor. If you follow the changes in the serps, you'll know how valuable the link equity of a domain can become. I hate investing time into someone else's domain. It is the same reason I only use free sites for spam / farms. I'd rather put up 100 pages of content on my own domain than someone else's. Of course, Hubpages allows you to get easier rankings due to their authority, but you do not get the long term authority boost the entire domain gets.
It could drop in value. Sites like Squidoo and Hubpages have seen great success and people flooded to them to benefit from their value. Blogger, Wordpress, Livejournal, Squidoo, and Hubpages are all becoming free content hosting powerhouses. Well I've been building sites for a LONG time. I wasn't a marketer at first, but an AOL 3.0 newbie learning about HTML/FTP/SMTP. I made sites when the MARQUEE and BLINK tags were "cool". I searched with Lycos and Hotbot. My first site was on Tripod, my second was on Angelfire, and my 3rd was on Geocities. These were THE free hosting powerhouses of the late 90's. The internet grew and shifted away from these domains. In June of 1997, GeoCities was the 5th most popular site on the internet!! Yahoo! Is now closing down GeoCities this year and they will no longer provide free hosting. In the 10 to 12 year I've been on the net, I've seen sites come and go. Popularity + advertising does not = long term viability. Where will Hubpages be in 5 years or 10 years?

I have no doubt there is money to be made through Hubpages, but I've said before that my goal online is to build a long term viable business. If I were going to use throw away pages or domains, I'd be doing blackhat.

I think Court is on to something valuable, since he's a great marketer, but I'm uncomfortable about investing my time into creating so many Hubpages due to the three reasons listed above.

So what do you guys think? Are you going to try to make money with sites like Hubpages?
(I'm not trying to put the experiment down, but I wanted to seen what you guys are up to)

SiteProNews

2009-05-08T17:21:00.001-07:00

SiteProNews

Why It’s Vitally Important to Trust Your Search Engine Marketing Company in a Down Economy

Posted: 08 May 2009 09:00 AM PDT

It’s a fact of life in business that when there’s an economic downturn, the first thing that’s usually cut is available marketing spend, typically an unfortunate byproduct of accounting’s inability to justify costs without hard data in place. While the argument has been made numerous times over the years in books and articles that cutting budgets in a down economy is one of the worst moves you can make, I won’t rehash this old (but still valid) argument. Instead, I’d specifically like to address why cutting your search engine marketing budget in a down economy is a bad move, and why it’s equally important to place your trust in your search engine marketing company during a down turn.

It’s probably true for most businesses that there are fewer people actively searching for their products and services due to the economic climate. Companies reasonably approach this situation thinking, “Why should we pay the same amount in marketing that we’ve traditionally been paying when our current target market has shrunk?” This is a rational concern, but it doesn’t always lead to rational decisions - and it’s at this point when it becomes appropriate to break down the differences between push and pull marketing.

“Pushing” Your Message Out: The Traditional Method

With push marketing (by modern definition), you are essentially “pushing” your message out to various venues, such as billboards, magazine ads, direct mail, and radio and TV spots, trying to target your ideal customer. You’re spending money to reach mass audiences in the hopes that some percentage of them are looking for your products or services at just the time your message reaches them. Of course, if sales in your particular market have dropped by, say, 25%, you can expect that your push marketing results will probably correlate to the industry decline.

“Pulling” Your Market In: The Value of Search Engine Marketing

Enter the modern definition of pull marketing, such as the services that your search engine marketing company provides. With pull marketing, you are able to target a potential customer at the exact time he or she is seeking your products and services regardless of any declines in the marketplace. If your search engine marketing company is running a PPC program on your behalf, you should remain adequately represented in search engine results pages. If there are fewer people searching for the keyphrases upon which you bid, your costs for pay-per-click may decrease, but at least, in this case, it is a market-driven decrease based upon solid information rather than a decision passed down from someone far removed from marketing.

Another argument can be made for search engine optimization. Although the budget you allocate for a search engine marketing company and its services may be fixed, it’s likely that many of your competitors have lost their budgets, opening up the playing field and potentially allowing you to garner more of the business that’s still out there.

Establishing Long-Term Success with Hard Data

This takes us to another area especially important to businesses where long-term relationships are crucial to long-term success. In a down economy, people cut marketing budgets (including the crucial, but often overlooked online marketing efforts performed by their search engine marketing company), leaving a prime opportunity for you to use pull marketing tactics to gain market share while your competitors are left trying to “ride out the storm.” As previously mentioned, fewer of your competitors will be paying for ongoing SEO efforts or even allotting revenue for PPC campaigns, which opens up more potential search engine real estate for your company in the organic and PPC arenas and, quite possibly, lowers your per-click cost in PPC.

With push marketing, it’s difficult to attribute a direct ROI correlation. It can be tried - companies will use vanity phone numbers or URLs on a variety of different online advertisements or offline flyers, but nothing compares to the ROI metrics that can be provided by your search engine marketing company. Frankly, you can get as granular as you want with data - how much a lead costs, the exact amount of revenue generated by individual campaigns, all the way down to the exact amount of profit you made from particular keyphrases on the Google AdWords campaign between 4 and 5 PM on March 05. The bottom line is that it’s hard to argue with this data, and while many marketing pros are understandably in job preservation mode, it’s obviously valuable to be able to point to undeniable metrics that demonstrate success.

Don’t Cut Marketing; Build on Existing Efforts

Ever since the marketing department made its debut in the modern business world, it has seemed to be the first to get downsized or even axed during trying economic times. Of course, I feel that any marketing that has traditionally worked for a company should not be eliminated during a downturn. However, if budgets must be revised, I recommend you focus your remaining efforts on pull marketing, gaining market share, and concentrating on the metrics (acquired with the assistance of your search engine marketing company) to prove your ROI.

About the Author

Scott Buresh is the founder of Medium Blue, an Atlanta search engine optimization company. His articles have appeared in numerous publications, including MarketingProfs, ZDNet, SiteProNews, WebProNews, DarwinMag, ISEDB.com, and Search Engine Guide. He was also a contributor to The Complete Guide to Google Advertising (Atlantic, 2008) and Building Your Business with Google for Dummies (Wiley, 2004). Medium Blue has local and national clients, including Boston Scientific, DS Waters, and DeKalb Medical, and was named the number one organic search engine optimization company in the world in 2006 and 2007 by PromotionWorld. Visit MediumBlue.com to request a custom SEO guarantee based on your goals and your data.

Post from: SiteProNews: Webmaster News & Resources

Why It’s Vitally Important to Trust Your Search Engine Marketing Company in a Down Economy

Free Twitter Applications Improve Functionality For Twitter Users

Posted: 08 May 2009 08:52 AM PDT

In response to the phenomenal growth of Twitter, software developers have come out with numerous free applications designed to deliver greater functionality for twitter users. Here’s a list of some of the best applications.

Tweetdeck.com: This is the biggest program of the lot. To run it you first need to download it to your hard-drive. Once it is set up you can use it to organize your Twitter followers into different groups so that you can deal with all the tweets that have come in, prioritize your responses and so on. This app is for serious tweeters.
Twellow.com: The Twitter yellow pages. If you want to be found by Twitter users, post your Twitter details here.
TweetBeep.com: Track your keywords on Twitter. Tweetbeep will update every day or every hour when your keywords have been used by someone on Twitter.
TweetLater.com: This tool lets you write your messages and plan them to go out at specific times. As with Tweet beep, you can set up keyword tracking.
Tweetlater also permits you to automatically respond when someone follows you. You can also set up a welcome message and Tweetlater will automatically post it out to each of your new followers.
SocialToo.com: This service tells you who has recently started following you and who is no longer following you. You can pre-write an automatic welcome message for your new followers.
Socialtoo also allows you to run online questionnaires, and publish them on various social networks as well as Twitter and Facebook.
TwitterCounter.com: Check the number of people are following you, or anybody else. You can plug in two different Twitter users and compare their stats. Twittercounter also predicts how many followers you will have in the future. You can then post the result in a widget on your blog.
Friendorfollow.com: Find out which of the people you are following is NOT reciprocating.
Tweetergetter.com/hirohurl Here is neat resource, by Gary McCaffery, that is designed to build your following on autopilot.
Twittergrader.com: This tool gives you feedback about the health of your network, how often you post messages on Twitter and how complete your profile is. It also gives you an overall score which you can then Tweet out on Twitter!
Twitthis.com: This is a great way to tweet about links to anything that takes your fancy on the net. Post a button to your website to encourage people to tweet your articles.
Tweetstats.com: this attractive tool shows you uses bar graphs to display your performance on Twitter. Find out when you use Twitter the most. If you wish, you can share it with everybody else by tweeting about it!
Twollo.com: Set your keywords and this neat little tool will seek out people who posted the same keywords so that you can follow people with similar interests to yourself!
Is.gd: This service will shorten any URL and so free up some characters for your main message if you wish to link out to a website or blog post.

Malcolm Leyshon - For more information about how to start a home business and get a Recession Proof Business with Internet Work from Home Ideas and Opportunities available at http://www.malcolmleyshon.com where you will find a wide range of tried and tested ideas including a daily newsletter and a free 325 page e-book.

Post from: SiteProNews: Webmaster News & Resources

Free Twitter Applications Improve Functionality For Twitter Users

How to Boost Your Search Engine Ranking For Free - Articles and Blogs

Posted: 08 May 2009 08:43 AM PDT

So your website is up and running and the investment in time and money you’ve put into your PPC campaign is now paying off.

With the website tracking you have implemented, you have been able to fine-tune your campaign so that you now have a fairly good idea about who you’re marketing to, what they’re searching for and the highest converting and traffic keywords. You have also been able to slowly reduce your CPC (cost per click) down to a more reasonable level.

But like all good businesses, you are constantly looking for ways to improve on your ROI which in the world of internet marketing means higher click rates. You should also be fully aware that you need to know how to monetize the traffic you are generating from your website. Traffic means nothing if you’re not doing anything with it.

There are a multitude of free ways to improve your search engine ranking so that you’re on the first page (and hopefully first position) on your relevant keyword search results.

In this article I’m going to go through the main ways in which you can do this. The most common term used for this is Search Engine Optimisation or SEO.

A search engine’s primary purpose is to serve the user the closest match and most relevant information for any given keyword search. Search engines reward websites that have good quality, relevant information with high search rankings.

One of the ways that a search engine ranks a website is by the number of unique links the website has from other websites. From the search engine point of view, this is an indication that the website must have something of value to other websites.

There are some important key things you must always understand to have an effective SE marketing strategy.

1. Provide valuable, relevant content.

Don’t just fill your site with non-relevant garbage. All articles on your website should be relevant and consistent to what your website is about. Try to avoid using free article to pad out your website, as people will soon find out that the information is non-relevant and won’t bother visiting.

People need to be interested in the articles or else they won’t link to your website and you won’t build your rankings. This takes time…as I keep reiterating in my articles…”Rome wasn’t built in day.” Don’t get me wrong, there is nothing wrong with using free articles, but the least you can do is filter out any non-relevant stuff.

2. Try to add content to your website on a regular basis.

Don’t expect to be able to add 1000 articles to your website in one go and expect a 1st position ranking in Google overnight. To get a high ranking using these free techniques takes time. Try to think of your internet business as an organic thing like an oak seed. It might take a while before you see any results, but given a bit of time and attention, it will grow into something massive and long lasting.

Weblogging (or blogging) is probably the easiest way to add content regularly.

Specifically designed websites called weblogs or blogs allow for easy and regular posting of articles. Of the many blogging sites on the internet today, one of the most popular can be found at www.wordpress.com. In fact, this blog is being hosted by them.

When writing your articles, make sure the content is relevant to your website and make sure it will interest whoever is reading it. Make sure that the article has links back to your other websites, be they your personal website or your lead capture pages, so that you are encouraging people to click them and so build up your authority status and keep the search engines happy.

Remember, search engines sole purpose is to provide people with the best quality and most relevant information possible. If you are doing that, they will reward you with a higher search engine ranking.

3. Get your articles published by as many other websites as possible.

It is important to throw your net wide and get a large variety of different websites linking back to your websites. Use syndication sites, reprint rights, press releases and article distribution sites to get your articles published by other websites, so that you can steadily build up your search ranking.

How do you do this? In actual fact, this blog is a form of syndication. A popular method is to use RSS, which allows subscribers to be instantly notified of any new updates. You can also publish articles using article submission sites like www.ezinearticles.com or submityourarticle.com.

So how often should I publish an article or blog?

Well it’s really up to you, what your website is and what sort of ranking you want. Approximately 1-8 articles a month is optimal, but never more than this. Publishers soon get tired of numerous articles from the same author. The key is consistency. Submit an article a few times a month, every month, and you should see results in just a few months.

Because blogs and articles are a simple and effective way to get content out onto the internet, they can be misused and abused by people flooding blog sites with complete rubbish using automated scripts in an attempt to boost their search engine rankings. People want content that is interesting and relevant and will soon get bored and annoyed with sites that have obviously gone for the quick and dirty approach to providing relevant content.

Andrew is an Internet Entrepreneur and Mentor, with over 20 years experience in the IT industry. He is passionate about teaching people how to build and manage their own internet business and sharing his extensive expertise and knowledge of the Internet. His main business website is http://www.incomelifestylefreedom.com His personal website is http://www.andrewegorov.com Visit his websites for FREE information!

Post from: SiteProNews: Webmaster News & Resources

How to Boost Your Search Engine Ranking For Free - Articles and Blogs

SEO, Subdomains, Site Architecture and Sitemaps

2009-05-07T19:32:00.001-07:00

SEO, Subdomains, Site Architecture and Sitemaps

Posted: 07 May 2009 09:32 AM PDT

Today, (with slight hesitation in fear of giving away too much) I am electing to share an effective SEO method which incorporates the use of sitemaps, subdomains and site architecture. As a result, you will have the capacity to develop robust websites with colossal proportions using a coherent site and link architecture to virtually zero in on competitive rankings and long-tail keywords alike.

This involves the use of subfolder / naming conventions, SEO friendly titles, relevant semantic descriptions, pretty urls, subdomains and sitemaps.

By employing this strategy, it is similar to targeting the roots of a tree (the keywords stemming from a topic) to reach the leaves (top 10 rankings) by giving them a value (page) and then implement an internal link / irrigation system capable of producing its own secondary and tertiary ranking factors as a result of link cultivation.

Sitemaps do not have to have a passive (just for crawling) in contention to SEO. In fact, think of a sitemap as a two way street. On one hand, you can use sitemaps to increase crawl frequency and get more pages in a search engine’s index. On another level, you can use sitemaps as a ranking tool designed to “reverse funnel” ranking factors to the pages that need added link weight to hone in on competitive rankings (much like a powerful pipeline).

In order to take this tool which was considered passive and turn it into a very powerful internal link sculpting tool, you only need to apply a few fundamental protocols to implement this tactic.

When you look at a Wikipedia ranking, try looking beyond the topical layer and attempt to observe the infrastructure of why and how it got there. The topical layer (landing page) represents a relevant triangulation of on page relevance (title) with keyword / search term is prominent and first - brief descriptor and site referral loop (Wikipedia, the free encyclopedia) to round off the title tag /naming convention.

In addition, the keyword is also translated into a URL string on a sub domain [en.wikipedia.com/wiki/keyword] to truly concentrate the ranking factors. The tactful use of Sub domains is one SEO method to (a) expand the exact match domain / url to encroach on a more relevant keyword making a domain more specific to a topic.

There is virtually no limit to this on page SEO tactic as you can essentially expand the focus of any website to broaden the relevance funnel using the sub domain tactic. This means, with the right amount of links and content, you virtually scale the content and links pointing to each page in a website to function as the preferred landing page by consolidating internal and external links. This is known as the threshold or barrier to entry for that keyword, and each keyword has a unique tipping point until it gains momentum and ranking power.

An example of how Wikipedia employs site architecture for optimal SEO value is:

* Topic1.domain.com as the base - which will require a sufficient amount of links to stem.
* Topic1.domain.com/wiki/topic1-keyword (the wiki folder is where the magic happens).
* Topic1 Keyword becomes first shingle in the title tag.
* Topic1 Keyword becomes H1 header tag to emphasize relevance.
* Topic1 anchor text from other pages all link to Topic1.domain.com/wiki/topic1-keyword

Yet, there is a hidden layer of SEO (the wiki folder) that most do not witness that is responsible for the prominent rankings based on site architecture the site produces.

What I am referring to is the other pages in the subfolder and non indexed pages responsible for shifting ranking factors that allow the webmaster to add one more layer of relevance by controlling the anchor text that feeds the main silo/ subfolder or landing page.

Naturally this can be implemented on semantics alone or a simple PHP script will suffice to concentrate ranking factors in your websites content management system. The only thing you need to maintain buoyancy for hundreds or thousands of pages is a pipeline capable of shifting link weight from page to page, in this instance the subfolders within the subdomains become the preferred landing page.

In this instance, using the http://en.wikipedia.org sub domain (as an example) for English provides them with the ability to funnel ranking factors from page to page, yet still keep the english from the spanish version, and so on and so fourth.

In the past, the downside of this strategy is that each sub domain is considered its own site. Now, this becomes an asset as you can essentially determine how you feed your pages and subsections (all based on a keyword) from one to the next. Also, which type of anchor text you use to feed the specific landing pages will determine how they fare in the search engine result pages.

For example, by using custom sitemaps (based on semantic clusters) you can funnel specific anchor text to specific pages to elevate prominence and relevance. For example, all pages corresponding to a particular keyword could be fed with a second / alternative modifier or qualifying term to promote keyword stemming.

The site:yourdomain.com keyword site operator can provide ideas for semantically themed pages that correspond to a virtual site architecture within a website.

Once you have a list of semantically coherent pages (based on keyword research) you can then nurture them in one place to implement the primary point of convergence (the sitemap) or hub page.

By using robots.txt or the noindex, follow meta tag, you can use sitemaps and landing pages designed to group clusters of concepts, keywords, other landing pages or subjects in one central place where you can feed multiple pages from one entry point.

Through managing the supporting pages (which all link up to the top level landing page to transfer their authority) you can sculpt up to 70% of the ranking factors for any given keyword. As a result, the transcendental ranking factors begin to spill over and strengthen the domain they are hosted on (which in turn feeds more pages which rank higher, etc.).

Eventually you have dozens, hundreds or thousands of pages in a site that all have page rank or the ability to pass ranking factors from one page to the next. By their very nature (the individual pages) they are optimized from the onset and when combined represents a ranking juggernaut as each page develops trust rank and authority.

The aggregate ranking factors for each page begin to stem and expand (which means it can be found for any two or three word combination’s on that page) if a related search query is executed in search engines.

What you have at that point is a website capable of ranking for multiple keywords simultaneously and showcasing the tip of the iceberg (the ideal landing page) built specifically as a consolidation of the keyword / topic capable of ranking on a fraction of the links required by a website that does not employ superior / coherent site architecture.

To summarize, internal links fueled by external links to one concentrated point and then augmented by deep links to the top level landing page have the ability to rank on fumes compared to a website employing that employs less efficient site architecture.

Which means that (a) the more topical information you have on a topic the better (b) that you can elect which pages are SEO savvy and appear (as a result of internal linking) and (c) there is virtually no limit to the size of reach of the websites semantic theme.

Obviously the more concentrated it is, the better (as it will require less links to cross the tipping point). You must understand that content and or external links both produce ranking factors, so it is possible to a website such as this to produce 60-80% of its own ranking factor by default (with more pages gaining strength, page rank and stemming daily).

So, the takeaway for the tactic is:

1) Group landing pages or themes virtually by using a sitemaps to stand in as pipelines to funnel link flow.

2) Build it properly from the onset, or consider mapping out a more conducive site architecture and 301 redirecting legacy pages to the new themed and silo’d pages.

3) Group primary keywords along with secondary supporting pages in miniature sitemaps to concentrate on a core group of keyphrase shingles.

Taking point 3 from above, you could take keywords like; SEO consulting, SEO consultant, SEO consulting services and feed them by a virtual sitemap linking them together (regardless of their location in the site architecture).

However, if the pages were in a subfolder (consulting) within a subdomain (SEO.domain.com) for example and used internal links which all point to the sitemap and the sitemap to them, each page would share a percentage of total link flow for that topical range of key phrases and modifiers to essentially exceed the threshold of relevance on all layers.

Then add deep links (links to each respective landing page) and you have the ability to catapult them all to the top of their respective shingles using a fraction of the links your competition is using.

And, how do we know this you might ask? Let’s just say we have done this before “with stellar results”…the next layer would be to implement a series of RSS feeds based on the same type of infrastructure to publish related content whenever new information was added, linked to or layered to promote buoyancy for laser-focused keywords and key phrases, yet that is another post in itself…

Jeffrey Smith is an active internet marketing optimization strategist, consultant and the founder of Seo Design Solutions Seo Company http://www.seodesignsolutions.com. He has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and fresh marketing strategies to individuals involved in online business.

Post from: SiteProNews: Webmaster News & Resources

SEO, Subdomains, Site Architecture and Sitemaps